Courses Taught

MKTG 473 – Digital Marketing
This course introduces students to the changing landscape of digital marketing, with a focus on helping students gain the theoretical learning and practical knowledge needed to excel in their marketing careers. Due to the exploding marketing technology landscape, most concepts in this class are aimed at helping the student gain skills to be successful at the intersection of marketing and technology. Students study and evaluate the ever-evolving digital marketing fundamentals and landscape through the latest books, industry news, cases, and certifications. Marketing majors gain real experience in developing an effective digital marketing campaign through a digital marketing simulation group project.