Brian H. Cameron

Color portrait of Brian H. Cameron

Clinical Professor, Associate Dean of Professional Graduate Programs and Executive Education

Department Supply Chain & Information Systems
Office Address 220S Business Building
Phone Number 814-863-1460
Email Address bhc103@psu.edu

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Brian Cameron is the Associate Dean for Professional Graduate Programs and Executive Education in the Smeal College of Business at the Pennsylvania State University. Prior to joining Smeal, he was the Founding Director of the Center for Enterprise Architecture in the College of Information Sciences and Technology. Dr. Cameron was awarded the NPA Career Achievement Award in 2011 for efforts related to the founding of the Federation of Enterprise Architecture Professional Organizations, the building of the Center for Enterprise Architecture, and associated service to the enterprise architecture profession.

In his current role as Associate Dean for Professional Graduate Programs and Executive Education, Dr. Cameron led the rapid growth of the Smeal professional graduate portfolio from the four master’s programs and one online graduate certificate, representing approximately 300 students, in 2015 to an integrated portfolio of 17 masters programs, an Executive Doctor of Business Administration, and 14 online graduate certificates representing over 2,600 students. Professional master’s programs include inter-college collaborations with several Penn State colleges and campuses.

Dr. Cameron is leading the design and implementation of many organizational and pedagogical innovations that includes an integrated professional graduate portfolio that facilitates degree stacking and a high degree of choice and flexibility for students. He led the formation of new faculty and departmental governance, compensation, and budgeting structures for professional graduate education. Dr. Cameron is leading a marketing strategy initiative, in collaboration with Smeal marketing, to better position the evolving portfolio of professional graduate programs in the increasingly competitive marketplace.

He has reorganized the MBA program office structure to create a professional graduate education programs office that provides shared services across programs. Shared services include recruiting/marketing, admissions, advising, student organizations, diversity, mentoring, tutoring, career services, employer relations, and alumni services. Part of this restructuring included the creation of a Director of Excellence in Teaching & Learning for the professional graduate portfolio to oversee many dimensions of quality related to growth and scaling, curriculum improvement, and faculty development.

Dr. Cameron is in the process of reorganizing and integrating the non-credit Penn State Executive Education unit with the Smeal professional graduate programs office and is currently leading a team researching innovative pedagogical approaches for online and hybrid graduate professional education and non-credit executive education. Dr. Cameron was appointed to the Transforming Education Task Force for the Future of Online Learning and World Campus and was selected to attend the Big 10 Academic Alliance’s Academic Leadership Program in 2018. His work has been the topic of several articles in BizEd, the publication of AACSB, the international business school accreditation body. He is very active in the professional graduate education community and is a founding member of the Consortium for Online Graduate Business Education and serves on the boards of the MBA Roundtable, the Executive MBA Council, and the Business Architecture Guild. Dr. Cameron is the recipient of the 2022 Penn State Commission for Adult Learners’ Shirley Hendrick Award for his contributions to significantly foster and increase Penn State’s efforts to serve the adult learner.

Expertise

• Business Architecture & Strategy Execution
• Enterprise Architecture Development
• Strategic Planning & IT Alignment
• Enterprise Architecture Maturity Analysis
• Value Measurement for Enterprise Architecture
• Enterprise Systems Design and Development
• Project Portfolio Management

Education

Ph D, Learning and Performance Systems, The Pennsylvania State University, 2004

MBA, Business Administration (Finance and Information Systems), The Pennsylvania State University, 1991

BS, Computer Science (Business Administration), Shippensburg University, 1989

Courses Taught

BA 809 – STRAT BUS ARCH (3)
BA 809 focuses on the development and application of business architecture as a holistic discipline that produces a common understanding of the organization that is used to align strategic objectives and tactical initiatives. Business architecture bridges the gap between a company's strategy and its successful execution.A business architecture approach that delivers business value to the enterprise produces several things:- An articulation of the strategic requirements of the enterprise- Models of the future state which illustrate what the enterprise should look like across multiple business viewpoints in support of the business strategy- A road map of the change initiatives required to reach that future state- The requirements, principles, standards, and guidelines that will steer the implementation of change initiativesThe primary purpose of describing the business architecture of an enterprise is to improve the effectiveness or efficiency of the business itself. This includes innovations in the structure of an organization, the centralization or federation of business processes, the quality and timeliness of business information, and ensuring that money spent at the project level is in support of the strategicobjectives of the larger enterprise. The course also develops additional capabilities for communicating, explaining, and justifying decisions relating to business architecture.

BA 595 – Internship (1)
Supervised off-campus, nongroup instruction, including field experiences, practicums, or internships. Written and oral critique of activity required.

BA 596 – Individual Studies (Variable)

EA 872 – Ea Foundations II (3)
Develops additional capabilities for justifying Enterprise Architecture decision making.

EA 875 – Enterprise Architecture Leadership (3)
Develops additional capabilities for leading, communicating, andimplementing Enterprise Architecture.

IST 402 – Emerging Issues and Technologies (3)
Introduction to emerging issues, technology forecasting and analysis; overview of emerging issues and leading technologies in IST and how they impact information systems, users, the IT labor force and society.

IST 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, that are supervised on an individual basis and which fall outside the scope of formal courses.

EDTEC 461 – Designing Computer Networks for Education (3)
Applying fundamental concepts of computer networking to design effective networks for educational purposes.

IST 422 – Enterprise Architecture Foundations (3)
Theoretical foundations and practice of enterprise architecture.

IST 496 – Independent Studies (Variable)
Creative projects, including research and design, that are supervised on an individual basis and that fall outside the scope of formal courses.

EA 871 – EA 871

EA 497A – IST 497A

IST 497A

IST 871

INSYS 496 – Independent Studies (2)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

IST 421 – Advanced Enterprise Integration: Technologies and Applications (3)
Advanced course on the integration of information technology into systems applications.

IST 496H – Independent Studies (variable)
Creative projects, including research and design, that are supervised on an individual basis and that fall outside the scope of formal courses.

IST 296 – Independent Studies (variable)
Creative projects, including research and design, that are supervised on an individual basis and that fall outside the scope of formal courses.

IST 420 – Fundamentals of Systems and Enterprise Integration (3)
Introductory course on integration of information technology into different venues, including the planning, development, and implementation of the integration.

IST 440W – Information Sciences and Technology Integration and Problem Solving (3)
Problem-based approach to technology integration by focussing on real-life problems faced by an organization.

IST 443 – IT Professional Services Theory and Practice (3)
Explores and applies the basic concepts, methodologies, tools, and techniques of consulting and professional service organizations in information sciences and technology.

IST 497B – IT Consulting (3)
Special topics course.

IST 220 – Networking and Telecommunications (3)
Introduction to digital network topologies; transmission media, signal modulation, digital packet switching and routing, systems integration, communications management, and security.

IST 497C – Project Management of Information Systems (3)
Special topics course.

INSYS 461 (3)
Applying fundamental concepts of computer networking to design effective networks for educational purposes.

Selected Publications

Cameron B. H., "An Executive DBA—The Next Step for Senior Leaders." AACSB Biz Ed, 2023
Cameron B. H., "Transitioning Our MBA—One Year Later." AACSB Biz Ed, 2023
Cameron B. H., "The Future of Higher Ed Is Stacked." AACSB Biz Ed, 2022
Cameron B. H., "Strategy Execution: An Incomplete Component of Business Education?." Graduate Curriculum Roundtable, 2022
Cameron B. H., "Stacking Online Degrees and Graduate Certificates in the Integrated Professional Graduate Portfolio." AACSB Biz Ed, 2021
Cameron B. H., "A Guide to EA Metrics for the Digital Enterprise." Cutter Consortium, vol. 24, no. 1, 2021, pp. 37
Cameron B. H., "Strategy Execution: The Missing Component in Business Education." Business Analysis Magazine, vol. 12, no. 1, 2021, pp. 13-18
Cameron B. H., "Meeting Market Demand for Stackable Credentials." AACSB Biz Ed, 2020
Cameron B. H., "The Elusive Link Between Technology and Strategy." AACSB Biz Ed, 2020
Cameron B. H., "Strategy Execution’s Secret Weapon for Business Architecture." Cutter Consortium, vol. 23, no. 3, 2020, pp. 1-7
Cameron B. H., "The Integrated Program Portfolio." vol. 18, no. 6, 2019, pp. 6
Cameron B. H., "). Lifelong Learning for the Business Architecture Professional." Cutter Consortium, vol. 22, no. 4, 2019, pp. 11
Cameron B. H., "). The Professional Development Needs of the Business Architect: 2016 Survey." Architecture and Governance Magazine, vol. 12, no. 3, 2017, pp. 3
Cameron B. H., "Business Capabilities in Business/IT Alignment and Cultivating the Value of EA, Part I." Cutter Consortium, vol. 19, no. 6, 2016, pp. 13
Cameron B. H., "Business Capabilities in Business/IT Alignment and Cultivating the Value of EA, Part II." vol. 19, no. 10, 2016, pp. 10
Cameron B. H., "Business Capabilities in Business/IT Alignment and Cultivating the Value of EA, Part III." Cutter Consortium, vol. 19, no. 10, 2016, pp. 13
Cameron B. H., "Methods for Defining and Analyzing Key EA Performance Metrics." Cutter Consortium, vol. 18, no. 2, 2015, pp. 26
Cameron B. H., McMillan E., "Analyzing the Current Trends in Enterprise Architecture Frameworks." 2013
Cameron B. H., McMillian E., "Enterprise Architecture Valuation and Metrics: A Survey Based Research Study.." vol. 3, no. 2, 2013, pp. 19-34
Purao S., Cameron B. H., "Enterprise Architecture and Integration: Principles and Practice." 2012
Cameron B. H., Clark S. M., "Business Process Portfolio Management: A Strategic Alignment Perspective." 2012, pp. 18-31
Cameron B. H., Karunakaran A., Purao S., "Recombinable Knowledge Chunks with ReKon Business Process Management, Development, and Support (BPMDS).." 2012
Cameron B. H., "Enterprise Architecture Framework Development Practices." 2012
Cameron B. H., "Enterprise Architecture Value Measurement: Current Practices and Future Needs." 2012
Cameron B. H., "ACM TeckPack on Enterprise Architecture." ACM TeckPack on Enterprise Architecture, 2012
Cameron B. H., Purao S., "Enterprise Integration: An Experiential Learning Model." vol. 8, no. 38, 2010, isedj.org/8/38/index.html
Cameron B. H., Purao S., "Enterprise Integration: An Experiential Learning Model." 2010
Cameron B. H., Purao S., "Enterprise Integration: An Experiential Learning Model.." 2010
Cameron B. H., Knight S., "The Organizational Revolution; Why Business Needs to Focus on Enterprise Architecture within the OD Framework.." 2010
Karunakaran A., Purao S., Cameron B. H., "Recombinable Knowledge Units for Systems Integration Projects." 2009
Cameron B. H., McAvoy J., "A Successful Failure to Collaborate on Storage Technology Education.." 2009
Cameron B. H., Purao S., "Recombinable Knowledge Assets to Support the Building of Systems of Systems.." 2009
Cameron B. H., McAvoy J., "A Successful Failure to Collaborate on Storage Technology Education.." 2009
Cameron B. H., Hariharan C., "Service-oriented Architecture and Enterprise Architecture.." 2009
Cameron B. H., Purao S., "Enterprise Integration: An Experiential Learning Model.." 2009
Cameron B. H., "Enterprise Systems Education: A Differentiating Option for MIS Curriculums.." 2008
Cameron B. H., "Enterprise Systems Education: New Challenges and Directions.." 2008
Cameron B. H., Purao S., Bagby J. W., Vaishnavi V., Sawyer S. B., Brothrick F., Lenze L., Suen H. K., Welke R., "Using Problems to Learn Service-oriented Computing.." 2008
Cameron B. H., Wijekumar K., "Classifying Web-based Discussion Forum Tasks and Learning Outcomes in Undergraduate Information Science Courses.." 2007
Cameron B. H., "Enterprise Systems Education: Challenges and Future Directions.." 2007
Cameron B. H., Van Sickle E., Groom F., Mallach E., Dunn D. B., Rollins R., Rook D., "Storage Technologies: An Educational Opportunity.." 2007
Cameron B. H., Peters M. R., "Learning and Re-learning the Trade: Professional Development in IT Jobs Through Participation in Technology Discussion Groups.." 2007
Cameron B. H., Butcher-Powell L. M., "Communities of Practice and Performance: Perceptions of IT Personnel in Small Organizations in the USA.." 2006
Cameron B. H., Dwyer F. D., "The Role of Cognition and Feedback Type in Online Instructional Gaming Environments.." 2006
Cameron B. H., Knight S., "The IT Consulting Model: Innovative Methods for Experience-based Learning.." 2006
Cameron B. H., Dwyer F. D., "The Effect of Online Gaming, Cognition and Feedback Type in Facilitating Delayed Achievement of Different Learning Objectives.." 2006
Cameron B. H., Butcher-Powell L. M., "Gender Differences Among IT Professionals in Dealing with Change and Skill Set Maintenance.." 2006
Cameron B. H., Purao S., "Enterprise Systems & Integration Education: Innovative Approaches Utilizing Experience-based Learning.." 2006
Cameron B. H., McCusker M., "The Use of Organizational Effectiveness Tools in IT Projects.." 2005
Cameron B. H., McCusker M., "Investigating the Efficacy of Organizational Effectiveness Tools in IT Projects.." 2005
Cameron B. H., Dwyer F. M., "The Effect of Online Gaming, Cognition, and Feedback Type in Facilitating Delayed Achievement.." 2005
Cameron B. H., Dwyer F. M., "The Effect of Online Gaming, Cognition, and Feedback Type in Facilitating Delayed Achievement of Different Learning Objectives.." 2005
Cameron B. H., Dwyer F. D., "The Effect of Online Gaming, Cognition and Feedback Type in Facilitating Delayed Achievement of Different Learning Objectives.." 2005
Cameron B. H., Dwyer F. D., "The Effect of Online Gaming in Facilitating Delayed Achievement of Different Educational Objectives.." 2005
Cameron B. H., Maitland C. F., Van Gorp A., "Scaling the Wall: Factors Influencing the Process of Market Entry in the Mobile Data Market.." 2005
Cameron B. H., "IT Portfolio Management: Implications for Strategic Alignment.." 2005
Cameron B. H., "IT Portfolio Management: Aligning IT and Business Strategy.." 2005
Cameron B. H., Semmer J. F., Knight S. M., "The IT Consulting Model: Innovative Methods for Industry Partnerships.." 2005
Cameron B. H., "The Effectiveness of Online Instructional Gaming in the Learning Process.." 2004
Cameron B. H., "Problem Based Learning Effectiveness and Approaches for Team Environments.." 2004
Cameron B. H., "Problem Based Learning Environments, Assessment, and Outcomes in the Information Sciences.." 2004
Cameron B. H., "The Role of Cognition and Feedback Type in Online Instructional Gaming Environments.." 2004
Cameron B. H., Wijekumar K., "The Use of Simulation in Technology Courses.." 2003
Cameron B. H., "The Effectiveness of Simulation in a Hybrid and Online Networking Course.." 2003
Cameron B. H., "The Use of Simulation in Teaching Networking Concepts.." 2003
Cameron B. H., "The Effectiveness of Simulation in a Hybrid, Online Learning Environment." 2002

Research Impact and Media Mentions

"How Universities Can Adjust To Changing Gen-Z And Millennial Preferences With Brian Cameron, Smeal College Of Business At Penn State", Forbes, Journal or Magazine
"Analyzing the Current Trends in Enterprise Architecture Frameworks", Journal of Enterprise Architecture, Internet
"Article on the Center for EA published by the International Institute of Business Analysts", IST PSU News, Internet
"Big data in EA topic of Siemens conference", IST PSU News, Internet
"Cameron presents EA keynote at Big Data conference", IST PSU News, Internet
"IST's Center for Enterprise Architecture collaborates with Microsoft at recent conference", IST PSU News, Internet
"IST's EA center part of federal group focused on education", IST PSU News, Internet
"Cameron discusses role of enterprise architecture in managing big data", PSU News, Internet
"Cameron leads effort to define career path for enterprise architects", PSU News, Internet
"Cameron plays leading role in efforts to standardize enterprise architecture", PSU News, Internet
"Organization led by IST professor reaches consensus on enterprise architecture", PSU News, Internet
"Perspectives on Enterprise Architecture", Architecture and Governance Magazine, Internet
"Penn State EA represented at global council meeting in Kazakhstan", PSU IST News, Internet
"Enterprise Architecture Trends", Oracle's Global Enterprise Architecture Practice
"Enterprise Architecture in Government", National Association of State CIOs
"Enterprise Architecture Valuation", IT Metrics & Productivity Institute, Podcast
"The Center for Enterprise Architecture", Microsoft Global Enterprise Architecture Practice, Podcast
"The Penn State Center for Enterprise Architecture", Center for Enterprise Architecture for the EMC Global Internal Television Network, Television
"The Center for Enterprise Architecture at Penn State", International Federation for Information Processing, Podcast
"The Federation of Enterprise Architecture Professional Organizations (FEAPO)", International Federation for Information Processing, Podcast

Editorships

Service-Driven Approaches to Architecture and Enterprise Integratio, Editorial Board, January 2012 - Present
MITRE Enterprise Architecture Body of Knowledge Governance Committee, Editorial Board, January 2012 - Present
Journal of Enterprise Architecture, Editorial Board, January 2011 - Present
Journal of the Association for Information Systems, Editorial Board, January 2010 - January 2011
Special Issue on Enterprise Architecture
International Journal on Cyber Behavior, Psychology, and Learning, Editorial Board, January 2009 - Present
International Journal on E-Learning, Editorial Board, January 2004 - Present
Journal of Information Systems Education, Editorial Board, January 2004 - Present
Interdisciplinary Journal of Information, Knowledge, and Management, Editorial Board, January 2003 - Present
Information Systems Analysis and Design: Foundations, Methods, and Practices, Editorial Board, January 2006
Handbook of Research in Enterprise Systems, Editorial Board, January 2007
Enterprise Architecture and Integration: Methods, Implementation and Technologies, Editorial Board, January 2007
Third Edition of the Encyclopedia of Library and Information Sciences, Editorial Board, January 2008
Prentice Hall: Business Process Management, Subject Matter Editor, January 2008
Journal of Database Management, Editorial Board, January 2008
Special Issue on Service-oriented Architecture / Service-Oriented Computing
Handbook of Research on Technology Project Management, Planning, and Operations, Editorial Board, January 2008
Journal of Database Management, Editorial Board, January 2009
European Journal of Information Systems, Editorial Board, January 2009
Special issue on Meeting the Renewed Demand for IT Workers
Journal of the Association of Information Systems Special Issue on Enterprise Architecture, Editorial Board, January 2010
IT-Enabled Strategic Management: Increasing Returns for the Organization, Editorial Board, January 2006
Journal of Database Management, Editorial Board, January 2011
Special Issue on Service-Oriented Architecture and Computing
The 3 Faces of Enterprise Architecture, Editorial Board, January 2012
Special Issue of the Information Systems and e-Business Journal on Enterprise Architecture Management, Editorial Board, January 2012
Program Committee for Practice-driven Research on Enterprise Transformation Symposium, Editorial Board, January 2012
Practice-driven Research on Enterprise Transformation Symposiu, Editorial Board, January 2012
Journal of Systems Science and Systems Engineerin, Editorial Board, January 2012
Editorial Board for the Special Issue of the Information Systems and e-Business Journal on Enterprise Architecture Management, Editorial Board, January 2012
Editorial Board for the Journal of Systems Science and Systems Engineering, Editorial Board, January 2012
Editorial Board for Service-Driven Approaches to Architecture and Enterprise Integration, Editorial Board, January 2012
Editorial Board for A Systemic Perspective on Managing Complexity with Enterprise Architecture, Editorial Board, January 2012
A Systemic Perspective on Managing Complexity with Enterprise Architecture, Editorial Board, January 2012

Honors and Awards