Brett Christenson

Color portrait of Brett Christenson

Assistant Clinical Professor

Department Marketing
Office Address 439B Business Building
Phone Number 814-865-7149
Email Address bjc6003@psu.edu

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I enjoy teaching students about marketing as well as quantifying the world in charts and graphs

Expertise

Sensory Marketing, Audition and Consumer Perception, Music Theory and Audiology, Emotions and Affective States on Consumer Behavior, Psychological Distance and Construal of Objects, Events and People, Persuasion and Motivation

Education

Ph D, Marketing (Consumer Behavior), University of Alabama, 2020

MBA, Marketing, University of Texas at Dallas, 2010

BBA, Marketing (Sports, Sponsorship and Strategy), Baylor Universdity, 2006

Courses Taught

BA 303 – Marketing (3)
BA 303 provides broad-based exposure and understanding of marketing and its processes. The course is a stand-alone marketing course for those interested in the role of marketing within the business context. It covers a range of topics from the basic (what is marketing), to the processes (market segmentation, marketing strategy, development of product, price, place and promotion), to the broader societal questions (why marketing exists, ethics, the future of marketing). There is also the opportunity to examine marketing from the perspective of various industries for non-business students. Assessment will test factual knowledge of marketing and the marketing process. Written assignments will ask students to work both individually and in teams to apply course concepts. These can include assignments developing one's skill set in consumer psychology, target market selection, writing a positioning statement, developing a marketing plan, new product development concepts, promotional campaign ideas, and ethical questions to discuss and debate. Students may also be asked to form small groups for discussion and/or make presentations to the class based on set marketing topics specific to one's area of interest. Students will also be expected to participate in class discussions. A student may not receive credit towards graduation for both B A 303 and MKTG 221 or MKTG 221W. Furthermore, a student may not receive credit towards graduation for both B A 303 and MKTG 301 or MKTG 301W.

MKTG 440 – Services Marketing (3)
Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.

MKTG 449 – SPORT MKT STRATEGY (3)
This course provides an overview of the business of sports, with an emphasis on marketing and market strategy. Particular topics include business strategy and competitive forces in sports, fan psychology, fan behavior, segmentation, targeting, positioning, sports brands, market research, fan satisfaction, licensing, facilities, technology, ethics, and careers in sports. It will provide practical case-study examples from the sports industry, and challenges students to explore solutions to a variety of business problems in sports.Students will apply concepts and frameworks from assigned readings and class discussions, to think critically about current and ongoing issues in business and marketing in the sports industry, and to present recommendations in a professional setting. Assignments and group presentations are intended to provide practical, hands-on experience, which students can leverage to enhance their value in the sports industry.

MKTG 812 – EVAL MKTG COMM (3)
This course provides students with the basic principles, procedures, and objectives of using analytics to assess digital marketing communications. Course content focuses on key areas of marketing communication evaluation, including audience engagement, messaging and content effectiveness, campaign reach and influence, marketing mix allocation, social sentiment and impact, and mobile and website user experience. Students will gain practical experience with a variety of analytic tools and software.

Selected Publications

Hochstein B., Bolander W., Christenson B., Pratt A. B., Reynolds K., "An Investigation of Consumer Subjective Knowledge in Frontline Interactions." Journal of Retailing, 2021
Bonney L., Hochstein B., Christenson B., Chefor E., "Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing." Industrial Marketing Management, vol. 85, 2020, pp. 152--166
Ringler C., Sirianni N. J., Christenson B., "The Power of Consequential Product Sounds." Journal of Retailing, 2020
Christenson B., "Speaking Fast and Slow: How Speech Rate of Digital Assistants Affects Likelihood to Use." 2020
David M. E., Roberts J. A., Christenson B., "Too much of a good thing: Investigating the association between actual smartphone use and individual well-being." International Journal of Human--Computer Interaction, vol. 34, no. 3, 2018, pp. 265--275
Christenson B., Ringler C., Sirianni N., "6-C: Mr. Right Vs. Mr. Right Now: the Impact of Male Physical Dominance on Women's Consumption Patterns." ACR North American Advances, 2017
Christenson B., "Too much of a good thing: Investigating the association between actual smartphone use and individual well-being." vol. 34, no. 3, pp. 10