Chenhui Guo

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Assistant Professor in Supply Chain & Information Systems

Department Supply Chain & Information Systems

Email Address cbg5728@psu.edu

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Education

Ph.D., Management Information Systems, University of Arizona, 2016

Bachelor of Science, Management (Entrepreneurship), Zhejiang University, 2010

Courses Taught

Selected Publications

Guo C., Zhang B., Chen X., Goes P., "Using “Super Apps” in Online Retailing Operations: Evidence from a Large Hotel Chain." Production and Operations Management, vol. 34, no. 2, 2025, pp. 3847 - 3867
Guo C., Chen X., Goes P., Zhang C., "Multiplex Influence in Freemium Context: Evidence from Online Social Games." Decision Support Systems, vol. 155: 113711, 2022
Wang Y., Guo C., Susarla A., Sambamurthy V., "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry." Information Systems Research, vol. 32, no. 2, 2021, pp. 582 - 604
Guo C., Kim T., Susarla A., Sambamurthy V., "Understanding Content Contribution Behavior in A Geo-Segmented Mobile Virtual Community: The Context of Waze." Information Systems Research, vol. 31, no. 4, 2020, pp. 1398 - 1420
Goes P., Guo C., Lin M., "Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange." Information Systems Research, vol. 27, no. 3, 2016, pp. 497 - 516
Zhang Z., Guo C., Goes P., "Product Comparison Networks for Competitive Analysis of Online Word-Of-Mouth." ACM Transactions on Management Information Systems, vol. 3, no. 4, 2013, pp. Article 20
Chen X., Bose I., Leung A., Guo C., "Assessing the Severity of Phishing Attacks: A Hybrid Data Mining Approach." Decision Support Systems, vol. 50, no. 4, 2011, pp. 662 - 672

Honors and Awards