Evan Bradley Smith

Color portrait of Evan Bradley Smith

Instructor in Marketing

Department Marketing
Office Address 447B Business Building
Phone Number 814-865-7176
Email Address ebs5017@psu.edu

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B.S. Marketing, B.A. Economics, The Pennsylvania State University (2011)
Masters of Business Administration, Educational Leadership, Lehigh University (2015)

Industry experience in personal and brand selling, advertising and media sales, face to face and large scale interactions, and events/promotion planning

Operations Director for Blue Lions Field Hockey Club (State College, PA), PIAA Field Hockey Chapter 6 President, PIAA Basketball Official

Expertise

Consumer behavior and psychology, market and economic trends and movements

Education

Masters, Business Administration, Masters of Educational Leadership (MElBA) (Negotiation, Six Sigma), Lehigh University, 2015

Bachelor of Arts, Economics, Pennsylvania State University, 2011

Bachelor of Science, Marketing (Sapphire Leadership Academic Program Member), The Pennsylvania State University, 2010

Courses Taught

BA 197 – Special Topics (Variable)
Formal courses given infrequently to explore, in depth, a comparatively narrow subject that may be topical or of special interest.

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 330 – Consumer Behavior (3)
Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.