Fred B. Hurvitz

Color portrait of Fred B. Hurvitz

Instructor of Marketing, Kohl's Professor of Practice for Retail Studies

Department Marketing
Office Address 458 Business Building
Phone Number 814-863-3795
Email Address fbh1@psu.edu

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Fred Hurvitz is an instructor of Marketing. His specialy is Retail Merchandise Management. Mr. Hurvitz spent nearly 20 years in the private sector as a local businessman in the State College community. He earned his MBA degree while owning and managing several local retail establishments. He taught his first retail course in 1974 while pursuing this degree. In 1986, Mr. Hurvitz divested himself of most of his retail business interests in order to devote most of his time to teaching a variety of different marketing courses for the marketing department.

Expertise

Service Marketing. Retail Management. Merchandise Management. Sales Management.

Education

MBA, Marketing, The Pennsylvania State University, 1983

BS, Accounting, The Pennsylvania State University, 1969

Courses Taught

MKTG 301 – Prin of Mktg (3)
Principles of Marketing covers terminology and important concepts related to marketing in the business environment. Domestic and international environments that impact marketing are included, with particular emphasis on the marketing environment, segmentation, positioning and targeting. MKTG 301 course objectives include providing an overview and introduction to marketing; demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis; providing real world examples of challenges and issues related to marketing; and explaining and discussing important concepts and analytical tools in marketing. Major themes embedded in the foundation of MKTG 301 include domestic and global economic factors influencing current marketing environments; how consumer, business and organizational customers are segmented and targeted; how marketing research and information systems are used to create and guide marketing strategies; how products are developed to serve customers, businesses and organizations; how service products are developed and managed to meet customer needs; how customers are reached through various conventional and technological channels and how these sales management processes are managed; how people in the United States and other nations are influenced by marketing in the non-profit sector; how products and services are marketed to other businesses and organizational customers; how marketing communications programs, which include advertising, publicity, sales promotion and web sites, are designed to reach domestic and international customers; how pricing strategies support corporate objectives in various economic climates; and how marketing programs adapt to shifts towards global markets. Students may earn credit towards graduation for only one of the following; BA 303, MKTG 301, MKTG 301H, or MKTG 301W.

BA 303 – MARKETING (3)
BA 303 provides broad-based exposure and understanding of marketing and its processes. The course is a stand-alone marketing course for those interested in the role of marketing within the business context. It covers a range of topics from the basic (what is marketing), to the processes (market segmentation, marketing strategy, development of product, price, place and promotion), to the broader societal questions (why marketing exists, ethics, the future of marketing). There is also the opportunity to examine marketing from the perspective of various industries for non-business students. Assessment will test factual knowledge of marketing and the marketing process. Written assignments will ask students to work both individually and in teams to apply course concepts. These can include assignments developing one's skill set in consumer psychology, target market selection, writing a positioning statement, developing a marketing plan, new product development concepts, promotional campaign ideas, and ethical questions to discuss and debate. Students may also be asked to form small groups for discussion and/or make presentations to the class based on set marketing topics specific to one's area of interest. Students will also be expected to participate in class discussions. A student may not receive credit towards graduation for both B A 303 and MKTG 221 or MKTG 221W. Furthermore, a student may not receive credit towards graduation for both B A 303 and MKTG 301 or MKTG 301W.

MKTG 327 – Retailing (3)
Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.

MKTG 437 – Adv Ret and Mer Mgmt (3)
Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.

MKTG 440 – Services Marketing (3)
Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.

Mktg. 327 – BA 303 (3)
Introduction to Marketing Principles for Non Business Majors as part of the Business Certificate Program

B A 303 – Marketing (3)
An overview of marketing for non-business majors. Topics include customer behavior, service/product development, pricing, and promotion in diverse markets.

MKTG 221 – Contemporary American Marketing (3)
Social and economic aspects, movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to student

PSU 006 – First-Year Seminar Business (1)
Facilitate student's adjustment to the high expectations, demanding workload, increased academic liberties, and other aspects of the transition to college life.

MKTG 496 – Independent Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 445 – Global Marketing (3)
Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.

MKTG 399 – Foreign Studies (Variable)
Courses offered in foreign countries by individual or group instruction.

MKTG 497A – Retail Institutions (3)
Management of marketing institutions in distribution channels from producters to consumers. Emphasis on retail institutions: location, personnel, merchandising, control and promotion.

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 221W – Contemporary American Marketing (3)
Social and economic aspects; movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May notbe used to satisfy Penn State Business baccalaureate degree requirements. Not available to students

MKTG 397A – Marketing (3)
Introduction to key concepts to marketing.

HRIM 336 – Hospitality Managerial Accounting (3)
Collection, processing, and interpretation of accounting data for managerial planning, control, and evaluation in hospitality organizations.

HRIM 442 – Hospitality Marketing (3)
Marketing management in the hospitality industry, including analyzing the market through market research and developing a marketing plan.

B A 303H – Marketing (2)
Introduction to customer behavior and research, service/product development, pricing and promotion in diverse and international marketing contexts.

HRIM 335 – Hospitality Financial Accounting (3)
Basic accounting concepts and practices applicable to hospitality organizations.

HRIM 490 – Strategic Hospitality Management (3)
Developing strategic plans for hospitality industry, emphasizing strategy formulation, implementation, and evaluation.

R P M 360 – Golf Operations Management (3)
The course will focus on business planning, budgeting, inventory management, and financial controls within golf operations.

HR&IM 335 – Hospitality Financial Accounting (3)
Basic accounting concepts and practices applicable to hospitality organizations.

HR&IM 490 (3)
Developing strategic plans for hospitality industry, emphasizing strategy formulation, implementation, and evaluation.