Duncan K. Fong
Professor of Marketing, Frank and Mary Jean Smeal Research Fellow
Duncan K. H. Fong, Frank and Mary Jean Smeal Research Fellow, is Professor of Marketing and Statistics at Penn State. He is a former chairman of the Marketing Department (2010-13) and a former Ph.D. Director of Smeal Ph.D. Programs (2009). Professor Fong had served as the Ph.D. Coordinator of the Marketing Department from 2004 to 2010 and again in 2014-2015. He had been invited as a visiting scholar/professor at Yale University (2017), Columbia University (2017), University of Maryland (2011), City University of Hong Kong (2008), Duke University (2003), and Georgia Institute of Technology (1994). He has published more than fifty refereed articles in various top journals in Marketing, Statistics, Operations Management and Operations Research.
Professor Fong is a Fellow of the American Statistical Association, Fellow of the International Society for Bayesian Analysis, and Fellow of the Royal Statistical Society. He has been an Associate Editor of the Journal of Business & Economic Statistics since 2012. He is also an Editorial Board Member of Marketing Science and the International Journal of Research in Marketing. In addition, he is a former Associate Editor of the Journal of the American Statistical Association, Editor of Asian European Journal of Mathematics, and Associate Editor of the ISBA Bulletin. Professor Fong is a Founding Member of the International Society for Bayesian Analysis and served on its Governing Board from 1992 to 1994. At Penn State, he has served on 34 doctoral committees and 13 M.S. committees, supervised eight doctoral dissertations, three master theses and one undergraduate honors thesis. His former Ph.D. advisees were placed at universities (e.g., Arizona State) and industrial firms (e.g., Google).
Professor Fong's research interests include marketing research, marketing analytics, Bayesian analysis, operations and supply chain management. He is currently working on several projects, which include the development of new methodologies to perform market segmentation, the investigation of dynamic evolution of consumer preferences, Bayesian multidimensional scaling procedures, among others.
Ph D, Statistics, Purdue University, 1987
MS, Statistics, Purdue University, 1984
BS, Mathematics (first class honor), The Chinese University of Hong Kong, 1979