Johanna H. Slot

Color portrait of Johanna H. Slot

Assistant Professor of Marketing

Department Marketing
Office Address 476 Business Building
Phone Number 814-865-4170
Email Address jhs33@psu.edu

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Johanna (PhD from Tilburg University) researches open innovation and interfirm relationships. Before, Johanna worked as a business consultant, specialized in (open) innovation and social media use, and as a market researcher.

Expertise

Collaborative new product development, Innovation, Crowdsourcing, Crowdfunding

Education

Ph D, Marketing, Tilburg University, 2013

MS, Marketing Research, Tilburg University, 2009

MS, International Business (Marketing, Services, and Information), Maastricht University, 2004

Courses Taught

MKTG 590 – Colloquium (1)
Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.

MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 496 – Indep Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 494H – Research Project (1)
Supervised student activities on research projects identified on an individual or small-group basis.

Research Impact and Media Mentions

"Dissertation Defense Johanna Slot", Newsletter of the Netherlands National Aerospace Laboratory, Newsletter
""4 handige tips bij crowdsourcing" ["4 handy pieces of advice for crowdsourcing"]", De Telegraaf, Newspaper
""Rendement idee├źnwedstrijd verbetert door uitloven meerdere kleine prijzen" ["Return of idea generation contest improves by setting multiple small prizes"]", NWO Newsletter, Newsletter of the Netherlands Science Organization