Jason Jason Bell
Assistant Professor in Marketing
Department Marketing
Email Address
jjb6945@psu.edu
Jason Jason Bell
Assistant Professor in Marketing
Department Marketing
Email Address
jjb6945@psu.edu
Education
PhD, Marketing, University of Iowa, 2018
MS, Economics, University of Iowa, 2012
BS, Economics, Brigham Young University, 2010
Courses Taught
MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
Selected Publications
Bell J. J., Thomaz F., Stephen A. T., "Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising." Journal of Marketing, vol. 89, no. 4, 2025, pp. 20
Doshi A., Bell J. J., Mirzayev E., Vanneste B. S., "Generative artificial intelligence and evaluating strategic decisions." Strategic Management Journal, vol. 46, no. 3, 2024, pp. 27
Recognized as a top cited article for 2025.
Recognized as a top cited article for 2025.
Bell J. J., Lee S., Gruca T. S., "Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas." Journal of Marketing, vol. 88, no. 1, 2024, pp. 21
Bell J. J., Pescher C., Tellis G. J., Füller J., "Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests." Marketing Science, vol. 43, no. 1, 2024