Jeff Kukitz

Color portrait of Jeff Kukitz

Instructor, Instructor

Department Marketing

Phone Number 814-863-2809
Email Address jmk252@psu.edu

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Education

MBA, Marketing (Strategy), The Pennsylvania State University, 2002

BA, Media Studies - International Option (Russian Language Minor), The Pennsylvania State University, 1998

Courses Taught

MKTG 449 – SPORT MKT STRATEGY (3)
This course provides an overview of the business of sports, with an emphasis on marketing and market strategy. Particular topics include business strategy and competitive forces in sports, fan psychology, fan behavior, segmentation, targeting, positioning, sports brands, market research, fan satisfaction, licensing, facilities, technology, ethics, and careers in sports. It will provide practical case-study examples from the sports industry, and challenges students to explore solutions to a variety of business problems in sports. Students will apply concepts and frameworks from assigned readings and class discussions, to think critically about current and ongoing issues in business and marketing in the sports industry, and to present recommendations in a professional setting. Assignments and group presentations are intended to provide practical, hands-on experience, which students can leverage to enhance their value in the sports industry.

MKTG 497 – Special Topics (3)
Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.

MKTG 496 – Indep Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 497B – Sports Business (3)
This course will introduce you to the major marketing and business activities of the sports industry. Emphasis will be placed on understanding the unique aspects of the sports product that is being marketed and on the sports consumer to whom the product is targeted. The course will cover a wide range of marketing concepts in international, intercollegiate, and men's and women's professional sports.

MKTG 497A – Sports Business (3)
This course will introduce you to the major marketing and business activities of the sports industry. Emphasis will be placed on understanding the unique aspects of the sports product that is being marketed and on the sports consumer to whom the product is targeted. The course will cover a wide range of marketing concepts in international, interncollegiate, and men's and women's professional sports.

MKTG 494H – Research Project (3)
Supervised student activities on research projects identified on an individual or small-group basis.

MKTG 342 – Marketing Research (3)
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.

Selected Publication

Kukitz J., Desarbo W., Hausman R. E., "Restricted Principal Components Analysis in Marketing Research." Journal of Modelling in Management, vol. 2, no. 3, 2006, pp. 305-328, www.emeraldinsight.com/journals.htm?articleid=1636367&show=pdf