Jennifer Chang Coupland
Clinical Professor
Department Marketing
Office Address 445 Business Building
Phone Number
814-865-0577
Email Address
jxc75@psu.edu
Jennifer Chang Coupland
Clinical Professor
Department Marketing
Office Address 445 Business Building
Phone Number
814-865-0577
Email Address
jxc75@psu.edu
Jennifer Chang Coupland is Clinical Professor of Marketing in the Smeal College of Business Administration. She joined the Penn State faculty in 1998 after receiving her Ph.D. and M.S. in Marketing at Northwestern and a B.S. in Business Administration at UC Berkeley. She has taught MBA Marketing Management (Northwestern), MBA Brand Management, Honors Marketing, Advertising, Principles of Marketing, and the Penn State Prime Brand Management & Campaign Strategy Practicum. Dr. Coupland received the Fred Brand, Jr. Excellence in Teaching Award in 2021, the Dillwyn P. Paiste Fellowship in 2010, and the Paiste Excellence in Teaching Award in 2007. She is also the faculty advisor for Penn State Prime and the marketing honors advisor to the Schreyer Honors College.
Dr. Coupland's research focuses on consumer behavior and brand meaning in households and grocery stores. She specializes in qualitative methods including ethnography, interviews, focus groups and projective techniques. Her work has been published in the J. of Consumer Research, Psychometrika, International J. of Research in Marketing, and Advances in Consumer Research, and she appeared in a BBC documentary on the science of shopping. Earlier in her career, Dr. Coupland worked as an account executive at O'Brien Communications in Del Mar, California and as a visiting professor at Jordan McGrath Case & Partners Advertising in NYC. She has also lived in England, where she thoroughly enjoyed assimilating to the consumer culture.
Expertise
Consumer Behavior, brand meaning, symbolism, food consumption, qualitative research
Education
Ph D, Marketing, Northwestern University, 1998
MS, Marketing, Northwestern University, 1996
BS, Business Administration, University of California, Berkeley, 1993