Karen Page Winterich
Professor
Department Marketing
Office Address 485 Business Building
Phone Number
814-863-4483
Email Address
kpw2@psu.edu
Karen Page Winterich
![Color portrait of Karen Page Winterich](http://media.smeal.psu.edu/content_php/directory/photos/kpw2-web.jpg)
Professor
Department Marketing
Office Address 485 Business Building
Phone Number
814-863-4483
Email Address
kpw2@psu.edu
Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as Co-Editor for the Journal of Marketing Research and is President of the Academic Council of the American Marketing Association. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.
Expertise
Identity, Sustainability, Prosocial behavior, Unethical behavior, Cultural Differences (Power Distance), Emotions
Education
Ph D, Marketing, The University of Pittsburgh, 2007
BSBA, Information Management and Analysis, Shippensburg University, 2003
Courses Taught
MKTG 442 – Sustain Consumer Behavior (3)
Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as well as real-world examples of sustainable practices and issues, offering both a theoretical and applied approach. The course may also include a project which will entail student teams working on a real-world sustainable behavior problem in collaboration with a business or segment of the university campus when available or other course project addressing a relevant sustainability issue. Students should leave the course with an understanding of sustainability issues in the current marketplace and the knowledge and ability to influence sustainable behaviors. Students will enter their career with the knowledge and skills to be a sustainable business decision-maker and foster sustainable behavior.
BA 442 – Sustn Consmr Bhvr (3)
Strategies to influence sustainable behavior considering consumer response and marketing communications. B A 442 Sustainability Behavior of Consumers, Firms, and Societies (3) Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as well as real-world examples of sustainable practices and issues, offering both a theoretical and applied approach. The course may also include a project which will entail student teams working on a real-world sustainable behavior problem in collaboration with a business or segment of the university campus when available or other course project addressing a relevant sustainability issue. Students should leave the course with an understanding of sustainability issues in the current marketplace and the knowledge and ability to influence sustainable behaviors. Students will enter their career with the knowledge and skills to be a sustainable business decision-maker and foster sustainable behavior.
MKTG 551 – Theo Persp Buy Beh (3)
Review of marketing and social sciences research related to understanding consumer and market behavior.
B A 442 – Sustainable Behavior of Consumers, Firms, and Societies (3)
Strategies to influence sustainable behavior considering consumer response and marketing communications.
MKTG 494H – Research Project (3)
Supervised student activities on research projects identified on an individual or small-group basis.
B A 497B – Sustainable Marketing Strategy for Consumers, Firms, and Societies (3)
Sustainability is a broad domain concerning the extent to which environmental,economic, and social practices are vialbe for current and future generations. Consumer awareness of sustainability issues has evolved form an emerging social movement to mainstr
MKTG 422 – Advertising and Sales Promotion Management (3)
Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
Selected Publications
Media Coverage/Mentions: CNN.com, Real Simple and Time Magazines, CNBC ,Quartz, Academic Minute among others, and several radio interviews including NPR Phoenix, BYURadio Matt Townsend Show, Aaron Rand show in Montreal
Media Coverage/mentions: NPR's Hidden Brain, New York Magazine, The Independent (UK)
Winner of SCP Doctoral Dissertation Proposal Competition as first essay of Saerom Lee’s dissertation.
Media Coverage/mentions: VOX, The University of Chicago Press, Science Daily (4.15.14), HBR Blog Network (4.22.14), The Street (5.15.14),Science Codex (4.15.14)
Media Coverage/mentions: PSU News Release (3.31.14), Daily News
Media Coverage/mentions: Medical Xpress (10.29.13) PSU News Release (10.28.13), PSU News Release (8.25.13)
Media Coverage/mentions: New York Times (12.22.13 ), Marketing News (7.1.13)
Media Coverage/mentions: Superhumanradio Live Interview (3.19.14), Centre Daily Times (2.25.13); Huffington Post; SkinnyChef, Oprah.com, Medical Daily, ScienceDaily, Foodnavigator-USA, FoodProductDesign.com, BattleDiabetes.com, HealthDay News .
Runner-up in the MSI best paper award for the IJRM Special Issue on ConsumerIdentitiesMedia Coverage/mentions: Forbes.com, NPR interview (12.31.12), MSN Money(3.5.13)
Media Coverage/mentions: Time Magazine (8.17.11), Women’s Health, Men’s Health, Oprah.com, Saga Magazine (UK), The Sun (UK), Stone Hearth News, EarthSky.org, Science Daily, World.edu, PSU Newswire (2.17.12), The Tribune, India, The Co-operative Magazine, among others.
Media Coverage/mentions: Time Magazine (3.14.11), AdAge, Fastcompany, Houston Business Journal, Science Daily, ScienceBlog, Korea Business Central, Japan Retail News, 60 Second Marketer, Futurity.org, and Consumer Affairs, among others.
Media Coverage/mentions: PSU News Release (3.29.11)
Media Coverage/mentions: Persuasive Litigator
Media Coverage/mentions: Keene Trial Consulting, The Jury Expert, Persuasive Litigator
• Media Coverage/mentions: AndhraNews.net (India), Asian News International, BizJournals.com, Bright Surf, CosmeticDesign.com, Daily India, EdgeMiami.com, Gaea Times, Houston Business Journal, KBTX.com (College Station, TX) LittleAbout.com, MedIndia.net, MoneyCentral.MSN.com, MSN.com, NewKerala.com, News Guide, NewsTrackIndia.com, Science Daily, SindhToday.net, Taragana.com, Thaindian.com, The Globe and Mail (Canada), TopNews.in, WebIndia123, WestSideStory.net, Yahoo! India, Zopag.com (India), among others.
Media Coverage/Mentions: Biz Journals, Business Week, Christian Science Monitor, Denver Business Journal, Houston Business Journal, Houston Chronicle, KUHF-FM, Macleans.ca, Portland Business Journal, San Jose Business Journal, U.S. News & World Report, among others.
• Media Coverage/Mentions: Chronicle of Philanthropy, Forbes.com, WSJ’s MarketWatch, US News & World Report, Science Daily, ABCNews.com, Atlanta Journal Constitution, Austin American-Statesman, Bio-Medicine.org, Biz Journals, Business Week, Dayton Daily News, Fox28.com (Elkhart, Ind.), Houston Business Journal, MedicineNet.com, MSN.com, MyABC5.com (Des Moines, Iowa), MySunCoast.com (Florida), Nebraska.tv, Newswest9.com (Texas), Pitt County Daily Reflector, PsychCentral, Rocky Mountain Telegram, TelemundoAtlanta.com (Atlanta), KATC.com (Lafayette, La.), KCOY.com (California), KDBC.com, (El Paso, Texas), KESQ.com (Palm Springs, Calif.), U.S. News & World Report, WAOW.com (Wausau, Wis.), WBTV.com (Charlotte, N.C.), WDBJ7.com (Roanoke, Va.), WRCBTV.com (Chattanooga, Tenn.), WVIA.com (Pennsylvania), WXOW.com (La Crosse, Wis), Philantrocapitalism, among others.
Research Impact and Media Mentions
Editorships
Co-editor for JACR Special Issue on CLIMATE CHANGE: CONSUMER UNDERSTANDING, RESPONSE, AND INTERVENTIONS with Rebecca Walker Reczek and Bryan Bollinger
Journal of the Association for Consumer Research | Volume 8, Issue 3
Guest Associate Editor
Co-editor for JCP Special Issue on Marketplace Morality
Honors and Awards
AMA DocSig's list of most productive authors in the past ten years (2014-2023), (Feb 28, 2024)
Outstanding Reviewer Award, Journal of Consumer Psychology, (Mar 31, 2023)
Distinguished Scientific Contribution Award, Society for Consumer Psychology, (Mar 1, 2023)
AMA DocSig's list of most productive authors in the past ten years (2013-2022), (Feb 28, 2023)
Impact Award, Smeal College of Business, (Sep 1, 2022)
Davidson Award, Journal of Retailing, (May 31, 2022)
AMA DocSig's list of most productive authors in the past ten years (2012-2021), (Feb 28, 2022)
AMA-EBSCO Responsible Research in Marketing Award Distinguished Winner, AMA-EBSCO-RRBM, (Feb 28, 2022)
Responsible Business Education Award, Financial Times, (Jan 31, 2022)
Outstanding Reviewer Award, Journal of Consumer Research, (Oct 31, 2021)
AMA DocSig's list of most productive authors in the past ten years (2011-2020), (Feb 28, 2021)
MSI Scholar, Marketing Science Institute, (Dec 31, 2020)
MSI/H Paul Root Award for 2019 Journal of Marketing Article, (Mar 31, 2020)
AMA DocSig's list of most productive authors in the past ten years (2010-2019), (Feb 28, 2020)
AMA-EBSCO Responsible Research in Marketing Award, Inaugural Winner, (Feb 28, 2020)
Gerald I. Susman Professor in Sustainability, Smeal College of Business, Penn State University, (Jan 1, 2020)
AMA DocSig's List of Most Productive Authors in the Past Ten Years (2009-2018), (Feb 28, 2019)
AMA DocSig's List of Most Productive Authors in the Past Ten Years (2008-2017), (Feb 28, 2018)
Outstanding Reviewer Award, Journal of Consumer Research, (Oct 31, 2017)
Most Productive Authors in the Past Five Years in Premier Marketing Journals and the Premier AMA Journals (2011-2015), DocSig, (Dec 31, 2016)
Smeal Faculty Sustainability Award, (Sep 30, 2016)
Most Productive Authors in the Past Five Years in Premier Marketing Journals and the Premier AMA Journals (2010-2014), DocSig, (Dec 31, 2015)
Outstanding Young Alumnus, Shippensburg University, (May 31, 2015)
Best Paper in Consumer Behavior Track, Winter Educator's AMA Conference, (Feb 28, 2015)
Most Productive Authors in the Past Five Years in Premier Marketing Journals and the Premier AMA Journals (2009-2013), DocSig, (Dec 31, 2014)
Page Prize for Sustainability Issues in Business Curricula, Honorable Mention, Moore School of Business, University of South Carolina, (Dec 31, 2014)
Frank and Mary Smeal Research Fellowship, Smeal College of Business, Penn State University, (Jan 1, 2014)
Distinguished Guest Professor, Fudan University, Fudan Global Research Center of Financial Marketing and Customer Management, (Jul 31, 2013)
MSI Young Scholar, Marketing Science Institute, (Jan 31, 2013)
Finalist for MSI Best Paper Award in IJRM Special Issues on Consumer Identity, Marketing Science Institute, (Dec 1, 2012)
Summer Performance Grant, Mays Business School, (Dec 31, 2009)
Texas A&M University System Student Led Award for Teaching Excellence (SLATE), (Dec 31, 2008)
Faculty Representative, University of Houston Doctoral Symposium, (Apr 30, 2008)
AMA - Sheth Foundation Doctoral Consortium Fellow, Univ. of Maryland, (Dec 31, 2006)
Doctoral Internationalization Consortium in Marketing Fellow, UT - Austin, (Dec 31, 2006)
Haring Symposium Fellow, Indiana University, (Dec 31, 2005)
Student Achievement Award, Wall Street Journal, (Dec 31, 2003)
George E. Main, Jr. Fellow, Katz Graduate School of Business, (Jan 1, 2003)
Graduate Fellowship, Phi Kappa Phi, (Jan 1, 2003)
Ingersoll-Rand Scholarship, (Jan 1, 2002)
Jack and Mildred Prince Squires Full-Tuition Scholarship, (Jan 1, 2002)
Scholarship, Beta Gamma Sigma, (Jan 1, 2002)
John L. and Cora I. Grove Scholars Program, (Jan 1, 2001)
Shippensburg University Honors Program, (Jan 1, 1999)