Meg G. Meloy

Color portrait of Meg G. Meloy

Professor of Marketing, Calvin E. and Pamala T. Zimmerman Fellow

Department Marketing
Office Address 455 Business Building
Phone Number 814-863-0687
Email Address mgm16@psu.edu

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Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how moods influence consumer information processing, preference construction, and choice behavior.

Her work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Operations Management, Management Science, Organizational Behavior and Human Decision Processes, Production and Operations Management, and Psychological Science. She currently serves on the Editorial Review Boards for Journal of Consumer Research and Journal of Consumer Psychology. In 2010, she co-chaired the Society for Consumer Psychology conference, she was the Treasurer of the Association for Consumer Research (2013-2014) and was elected President of the Society for Consumer Psychology in 2018.

Expertise

Consumer Behavior. Food Marketing, Decision Making Biases and Heuristics, Preference Construction

Education

Ph D, Marketing (Consumer Decision Making), Cornell University, 1996

MS, Applied Economics and Management (Food Marketing), Cornell University, 1987

BS, Agricultural Economics and Rural Sociology (Minor in Economics), The Pennsylvania State University, 1984

Courses Taught

MKTG 494H – Research Project (Variable)
Supervised student activities on research projects identified on an individual or small-group basis.

MKTG 496 – Indep Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 330 – Consumer Behavior (3)
Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.

MKTG 541 – Consumer Behavior (2)
Introduce theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers.

MKTG 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 597B – Topics in Marketing (3)
This course covers selected topics in Marketing. Students will discuss such topics as brand management, integrated marketing communications, pricing policies, new product marketing, and marketing engineering. The topics may change from year to year. The c

MKTG 551 – Theoretical Perspectives on Buyer Behavior (3)
Review of marketing and social sciences research related to understanding consumer and market behavior.

MKTG 597A – Marketing in Challenging Times (3)
The purpose of this graduate seminar is to investigate special topics in consumer behavior.

B A 303 – Marketing (2)
Introduction to customer behavior and research, service/product development, pricing and promotion in diverse and international marketing contexts.

B A 303H – Marketing (2)
Introduction to customer behavior and research, service/product development, pricing and promotion in diverse and international marketing contexts.

MKTG 494 – Research Project (variable)
Supervised student activities on research projects identified on an individual or small-group basis.

MKTG 296 – Independent Studies (variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

Selected Publications

Abbey J. D., Meloy M. G., "Attention by Design: Using Attention Checks to Detect Inattentive Respondents and Improve Data Quality." vol. 53-56, 2017, pp. 63-70, dx.doi.org/10.1016/j.jom.2017.06.001.
Garvey A. M., Meloy M. G., Shiv B., "The Jilting Effect: Antecedents, Mechanisms and Consequences." Journal of Marketing Research, vol. 54, no. 5, 2017, pp. 785-798.
Schroeter C., Nicholson C., Meloy M. G., "Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?." Journal of Food Distribution Research, vol. 47, no. 3, 2016, pp. 118-133.
Abbey J. D., Meloy M. G., Blackburn J., Guide V., "Consumer Markets for Remanufactured and Refurbished Products." California Management Review, vol. 57, no. 4, 2015, pp. 1-17.
Abbey J. D., Meloy M. G., Guide V. D., Atalay A. S., "Remanufactured Products in Consumer Closed-Loop Supply Chains." Production and Operations Management, vol. 24, 2015, pp. 488-503, doi:10.1111/poms.12238.
Hamilton R., Thompson D. V., Arens Z. G., Blanchard S. J., Haubl G., Kannan P., Khan U., Lehmann D. R., Meloy M. G., Roese N. J., Thomas M., "Consumer Substitution Decisions: An Integrative Framework." Marketing Letters, vol. 25, no. 3, 2014, pp. 305-317.
Blanchard S. J., Carlson K. A., Meloy M. G., "Biased Predecisional Processing of Leading and Non-Leading Alternatives." Psychological Science, vol. 25, no. 3, 2014, pp. 812-816.
Carlson K. A., Tanner R. J., Meloy M. G., Russo J. E., "Catching Nonconscious Goals in the Act of Decision Making." Organizational Behavior and Human Decision Processes, vol. 123, 2014, pp. 65-76.
Carlson K., Meloy M. G., Miller E. G., "Goal Reversion in Consumer Choice." Journal of Consumer Research, vol. 39, no. 5, 2013, pp. 918-930.
Atalay S., Meloy M. G., "Retail Therapy: A Strategic Effort to Improve Mood." Psychology and Marketing, vol. 28, 2011, pp. 638-659.
Meloy M. G., Duhachek A., "Advances in Consumer Psychology: Volume II." Society for Consumer Psychology, vol. II, 2010, pp. 283.
Carlson K. A., Meloy M. G., Lieb D., "Benefits Leader Reversion: How a Once Preferred Product Recaptures Its Standing." Journal of Marketing Research, vol. 46, 2009, pp. 788-797.
Russo J. E., Carlson K. A., Meloy M. G., Yong K., "The Goal of Consistency as a Cause of Information Distortion." Journal of Experimental Psychology: General, vol. 137, no. 3, 2008, pp. 456-470.
Bond S. D., Carlson K. A., Meloy M. G., Russo J. E., Tanner R. J., "Information Distortion in the Evaluation of a Single Option." Organizational Behavior and Human Decision Processes, vol. 102, 2007, pp. 240-254.
Russo J. E., Carlson K. A., Meloy M. G., "Choosing an Inferior Option." Psychological Science, vol. 17, no. 10, 2006, pp. 899-904.
Meloy M. G., Russo J. E., Miller E. G., "Monetary Incentives and Mood." Journal of Marketing Research, vol. 43, no. 2, 2006, pp. 267-275.
Carlson K. A., Meloy M. G., Russo J. E., "Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice." Journal of Consumer Research, vol. 32, no. 4, 2006, pp. 513-518.
Meloy M. G., Russo J. E., "Binary Choice Under Instructions to Select versus Reject." Organizational Behavior and Human Decision Processes, vol. 93, no. 2, 2004, pp. 114-128.
Meloy M. G., "Mood-Driven Distortion of Product Information." Journal of Consumer Research, vol. 27, no. 3, 2000, pp. 345-359.
Russo J. E., Meloy M. G., Wilks T. J., "Predecisional Distortion of Information by Auditors and Salespersons." Management Science, vol. 46, 2000, pp. 13-27.
Russo J. E., Meloy M. G., Husted-Medvec V., "Predecisional Distortion of Product Information." Journal of Marketing Research, vol. 35, 1998, pp. 438-452.
Russo J. E., Husted-Medvec V., Meloy M. G., "The Distortion of Information During Decisions." Organizational Behavior and Human Decision Processes, vol. 66, no. 1, 1996, pp. 102-110.
Meloy M. G., McLaughlin E. W., Kramer C. S., "A Consumer Segmentation Analysis of Grocery Coupon Users: Public Policy Implications." American Council on Consumer Interests, 1988.
Meloy M. G., McLaughlin E. W., Kramer C. S., "A Consumer Segmentation Analysis of Grocery Coupon Users: Public Policy Implications." Cornell Agricultural Economics Research Report, 1988.

Research Impact and Media Mentions

"Why Does Buying Stuff Make Us Feel Better?", FoxBusiness.com, Web
"Think You Found the Perfect Gift? Think Again", The New York Times, Newspaper
"Good Question: Why is it So Hard to Keep Your New Year's Resolutions?", WCCO CBS Affiliate Minneapolis, Television
"Black Friday - A Marketing Mind Game", Centre County Report, Television
"What New Year's resolutions work? Just ask an expert", The Morning Call, Newspaper
"Retail Therapy and Stress: The Relationship between Shopping and Stress", About.com, Web
"Retail Therapy Works, Research Shows", Harvard Business Review: The Daily Stat
"Does Retail Therapy Work?", Facebook, Web
"Evidence that "Retail Therapy" is Effective", Smart Lemming, Web
"Retail Therapy Really Can Make you Happier", Shine at Yahoo, Web
"Feeling Sad? Go Shopping Because it Really Does Make you Happy", Daily Mail Online (UK), Web
"Retail Therapy Actually Does Matter", Investors Wire UK, Web
"Shopping Can Help You Beat the Blues", The Times of India, Web
"Does Retail Therapy Work?", British Psychological Society Research Digest, Web
"Why are Resolutions So Hard to Keep?", Research Penn State, Journal or Magazine

Editorships

Journal of Consumer Research, Editorial Board, July 2015 - Present
Journal of Consumer Psychology, Editorial Board, (www.journals.elsevier.com/journal-of-consumer-psychology/editorial-board/), January 2012 - Present
Organizational Behavior and Human Decision Processes, Editorial Board, (www.journals.elsevier.com/organizational-behavior-and-human-decision-processes/editorial-board/), June 2010 - July 2015