Mike J. Tyworth
Assistant Clinical Professor
Organizational identity, organizational and social informatics, computer mediated communication and information security
Ph D, Information Sciences & Technology (Social & Organizational Informatics), The Pennsylvania State University, 2009
Masters of Information Science, Information Science, Indiana University, 2004
BS, Psychology, The Pennsylvania State University, 1992
MIS 446 – It Bus Strat (3)
Strategic use and management of information technology in digital global economy. MIS 446 Information Technology and Business Strategy (3) This course introduces the basics on the interplay between information technology and business strategies. The course starts with the general topic of strategic use of information technology in business (as enabler, differentiator, and disruptor) using examples from a variety of industries, followed by detailed coverage of the information technology strategy in individual industries including e-logistics, e-tailing, e-marketing, e-finance. The course also covers basics on the business information technology infrastructure and environments (Internet, Web, service-oriented computing, and security and risks). Towards the end, the course discusses the role of information technology in the global economy, business value of the explosively growing digital social networks, and other emerging trends and new technology opportunities. Topics include: - Information technology strategy. IT-business strategy alignment; IT as enabler, differentiator, and disruptor.- Internet and Web infrastructure; extranet, intranet, hosting strategies; platform independence; eBusiness technology standards; open versus proprietary technologies; interoperability.- Web Services for implementing business applications; software as a service; Services science and services oriented architectures.- Overview of E-Business models, B2B, B2C, (x2y).- E-logistics and supply chain: Analysis of Dell model; Internet auctions, eBay; e-hubs; i-mode, GPS, RFID.- E-tailing: Amazon, eBay, Walmart, recommendation systems, reputation systems.- E-marketing: search engine advertising (Google AdWords/AdSense, Yahoo Search Marketing); database marketing (precision targeting).- E-finance: online brokerage (Schwab, E*Trade), wealth management (e-strategy, technology for churn prediction and customer acquisition/retention), payment technologies (paypal), computational trading strategies.- Collaboration/Community technologies: Blogs, MySpace, Facebook, YouTube, Voice over IP, videoconferencing, RSS, etc.; Impact on business communication and media industry. - Need for security in ecommerce - threats and solutions.- Globalization and IT. Offshoring and outsourcing.- Emerging trends and technology opportunities.
BA 840 – BUS DATA MGMT (3)
Business Data Management will enable students to use various database designs to acquire the information needed to make effective business decisions. Successful students will be able to design, create, and implement a relational database and be able to write SQL statements to obtain information from a database. In addition, students will investigate the next generation approaches for storing, manipulating, and managing web data in unstructured formats. Students will gain an understanding of the advantages and disadvantages among XML, NoSQL, NewSQL, and Relational databases. After successfully completing this course, students will have the knowledge, skills, and abilities to:- structure a database, configure it, perform analysis within it, and report from it- have adequate understanding of SQL to retrieve data from a database using SQL query language- design a database system including an ER Model and a UML class diagram, and implement the design in an enterprise databaseapplication- understand NoSQL databases, XML native databases, NewSQL databases, and the advantages and disadvantages of thesedatabases.
MIS 204 – Intro Bus Inf Sys (3)
Introduction to the use of information systems in business organizations. MIS 204 Introduction to Business Information Systems (3) Introduction to Business Information Systems is an applications-oriented course that provides an overview of (1) the role of information systems in business process design, (2) the current technologies used for obtaining, storing, and communicating information in support of operations and decision-making within a business organization, and (3) the concepts and principles for programming, developing, and using popular spreadsheet and database tools. Applications focus on important problems and issues found in business disciplines, including accounting, finance, marketing, supply chain operations, and general management.The evaluation of students will be based on tests, programming projects, and hands-on exercises. This course is a prescribed course for Smeal Business students. M I S 204 will be offered in the fall, spring and summer semesters, and enrollment per annum of approximately 1, 200 students.
SCM 494H – Research Project (Variable)
Supervised student activities on research projects identified on an individual or small-group basis.
MGMT 301 – Basic Management Concepts (3)
Study of fundamental principles and processes available to the understanding of management. Not available to students who have taken B A 304.
MGMT 100 – Survey of Management (3)
Introduction to organizational factors relevant to management processes, including leadership, motivation, job design, technology, organizational design and environments, systems, change. May not be used to satisfy Penn State Business baccalaureate degree