Min Ding
Professor
Department Marketing
Office Address 408 Business Building
Email Address
minding@psu.edu
Min Ding

Professor
Department Marketing
Office Address 408 Business Building
Email Address
minding@psu.edu
Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, MIT, University of Cambridge, and University of Cologne.
He is the Editor-in-Chief of Customer Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).
He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge; 2023, China Machine Press, Chinese ed), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.
He is a diehard trekkie.
Please see his personal webpage for his current work.
Expertise
His current work aims to develop theories and tools with substantive value for practitioners and society.
Education
Ph D, Marketing (2nd concentration in healthcare management), The University of Pennsylvania, 2001
Ph D, Molecular, Cellular, and Developmental Biology, Ohio State University, 1996
BS, Genetics and Genetic Engineering, Fudan University, 1989
Courses Taught
MKTG 498 – Special Topics (3)
Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 597 – Special Topics (Variable)
MKTG 496 – Indep Studies (1)
MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 542 – New Prod Dev Mgmt (2)
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
BA 500 – Mktg Mgmt (3)
MKTG 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.
B A 597D – New Product Development & Sustainability (2)
Formal courses given on a topical or special interest subject which may be offered infrequently.
MKTG 497B – Sustainability for Consumers, Firms, and Societies (3)
This course will introduce the audience to the role of sustainability in business, such as innovation.
MKTG 296 – Independent Studies (variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Selected Publications
This is a Perspective article we wrote on gen AI and marketing teaching.
Currently Published online first
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010.
Research Impact and Media Mention
Editorships
see link on call for the special issue. note this special issue is partially built on my work on Logical Creative Thinking Methods (published as a book in 2020)