Min Ding

Color portrait of Min Ding

Professor, Bard Professor in Marketing, Affiliate Professor of Information Sciences and Technology

Department Marketing
Office Address 408 Business Building
Phone Number 814-865-0622
Email Address minding@psu.edu

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Min Ding is Bard Professor of Marketing at Smeal College of Business, and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His current work focuses on (1) Artificial Empathy, mainly based on analysis of video and audio data, and marrying the computer science and marketing disciplines. (2) Fair Development, a new conceptual framework he proposed as a replacement for Sustainable Development (The Bubble Theory, Min Ding, 2013, Springer). He posits firms should see the demand for Fair Development as business opportunities, and innovate accordingly and capture such values. and (3) China. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. of membership for the INFORMS Society for Marketing Science (ISMS).

He is the author of several books that include The Bubble Theory (2013, Springer), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

He is a diehard trekkie.


Please see http://www.planetding.org


Ph D, Marketing (2nd concentration in healthcare management), University of Pennsylvania, 2001

Ph D, Molecular, Cellular, and Developmental Biology, The Ohio State University, 1996

BS, Genetics and Genetic Engineering, Fudan University, 1989

Courses Taught

Selected Publications

Xu J., Ding M., "Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare." Customer Needs and Solutions, 2019.
Ding M., "The Hualish." (Fudan University Press), 2019.
Lu S., Xiao L., Ding M., "Shasha Lu, Li Xiao, Min Ding (2016) A Video-Based Automated Recommender (VAR) System for Garments." Marketing Science, vol. 35, no. 3, 2016, pp. 484-510, pubsonline.informs.org/doi/10.1287/mksc.2016.0984.
Jiang Q., Qian L., Ding M., "Fair Development in China." (Springer), 2016.
Ding M., "The Nine Dimensions of Fair Development Aspirations in China." (Springer), 2016, pp. 269-284.
Ding M., "Fair Wealth." Customer Needs and Solutions, vol. 2, no. 2, 2015, pp. 105-112.
Ding M., Xu J., "The Chinese Way." (Routledge), 2014.
Xiao L., Ding M., "Just the Faces: Exploring the Effects of Facial Features in Print Advertising." Marketing Science, vol. 33, no. 3, 2014.
Ding M., "Symbiotic Theorization,." Customer Needs and Solutions, vol. 1, 2014.
Hauser J., Dong S., Ding M., "Self-Reflection and Articulated Consumer Preferences." Journal of Product Innovation Management, 2014, pp. 31(1), 17–32.
Wu D. J., Ding M., Hitt L., "IT Implementation Contract Design: Analytical and Experimental Investigation of IT Value, Learning, and Contract Structure." Information Systems Review, 2013, pp. 24 (3), 877–882.
Ding M., Eliashberg, Stremenrsch, "Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013.
Ding M., "The Bubble Theory-Towards a Framework of Enlightened Needs and Fair Development." (Springer), 2013.
Ding M., Dong S., Eliashberg J., Gopalakrishnan A., "Innovation and Marketing." Portfolio Management in New Drug Development, (Springer), 2013.
Ding M., Eliashberg, Stremenrsch, "Introduction to Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013.
Xiao L., Kim H., Ding M., "An Introduction to Audio and Visual Research and Applications in Marketing." Review of Marketing Research, 2013, pp. 10, 213-253.
Ding M., Hauser J., Dong S., Dzyabura D., Yang Z., Su C., Gaskin S., "Unstructured Direct Elicitation of Decision Rules." Journal of Marketing Research, vol. 48, no. 1, 2011, pp. 116-127.
Dong S., Ding M., Grewal R. S., Zhao P., "Functional Forms of the Satisfaction–Loyalty Relationship." International Journal of Research in Marketing, vol. 28, no. 1, 2011, pp. 38-50.
Songting, Ding M., Huber J., "A Simple Mechanism to Incentive Align Conjoint Experiments." International Journal of Research in Marketing, vol. 27, 2010, pp. 25-32.
Lilien G. L., Bowman D., Ding M., Grewal R. S., Griffin A., Kumar V., Narayandas D., Peres R., Srinivasan R., Wang Q., "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters, vol. 21, 2010, pp. 287-299.
Ding M., Ross B., Rao V., "Price as an indicator of Quality - Implications for Utility and Demand Functions." Journal of Retailing, vol. 86, no. 1, 2010, pp. 69-84
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012.
Ding M., Park Y. H., Bradlow E., "Barter Markets for Conjoint Analysis." Management Science, vol. 55, no. 6, 2009, pp. 1003-1017.
Ding M., Eliashberg J., "A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making." Management Science, vol. 54, no. 4, 2008, pp. 820-834.
Grewal R. S., Ding M., "Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector,." International Journal of Research in Marketing, vol. 25, 2008, pp. 261-272.
Park Y. H., Ding M., Rao V., "Eliciting Preference for Complex Products: A Web-Based Upgrading Method." Journal of Marketing Research, vol. 45, 2008, pp. 562-574.
Ding M., "A Theory of Intraperson Games." Journal of Marketing, vol. 71, no. 2, 2007, pp. 1-11
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007.
Park Y. H., Ding M., "An Incentive-Aligned Mechanism for Conjoint Analysis." Journal of Marketing Research, vol. 44, no. 2, 2007, pp. 214-223
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010..
Ding M., Cahoy D. R., "The Stakes Matter: Empirical Evidence of Hypothetical Bias in Case Evaluation and the Curative Power of Economic Incentives." St. John's Law Review, vol. 80, no. 4, 2006, pp. 1275-1305.
Ding M., Eliashberg J., Huber J., Saini R., "Emotional Bidders ? An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction." Management Science, vol. 51, no. 3, 2005, pp. 352-364.
Ding M., Grewal R. S., Liechty J. C., "Incentive-Aligned Conjoint Analysis." Journal of Marketing Research, vol. 42, 2005, pp. 67-82.
Manchanda P., Wittink D. R., Ching A., Cleanthous P., Ding M., Dong X. J., Leeflang P., Misra S., Mizik N., Narayanan S., Steenburgh T., Wieringa J. E., Wosinska M., Xie Y., "Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry." Marketing Letters, vol. 16, 2005, pp. 293-308.
Ding M., Cahoy D. R., "Using Experimental Economics to Peek into the Black Box of Jury Behavior: A Proposal for Jury Research Reform." Southern California Interdisplinary Law Journal, no. 14, 2005, pp. 31-66.
Maranas C. D., Ding M., "Valuation and Design of Pharmaceutical R&D,." AIChE Journal, vol. 51, no. 1, 2005, pp. 198-209.
Ding M., "Structuring the New Product Development Pipeline." Management Science, vol. 48, no. 3, 2002, pp. 343-363.
Vandre D. D., Feng Y., Ding M., "Cell Cycle-Dependent Phosphorylation of Centrosomes: Localization of Phosphopeptide Specific Antibodies to the Centrosome." Microscopy Research & Technique, vol. 49, no. 5, 2000, pp. 458-466.
Ding M., Feng Y., Vandre D. D., "Partial Characterization of the MPM-2 phosphoepitope." Experimental Cell Research, vol. 231, no. 1, 1997, pp. 3-13.
Ding M., Vandre D. D., "High Molecular Weight Microtubule-Associated Proteins Contain O-linked-N-acetylglucosamine." Journal of Biological Chemistry, vol. 271, no. 21, 1996, pp. 12555-122561.
Ding M., Robinson J. M., Behrens B. C., Vandre D. D., "The Microtubule Cytoskeleton in Human Phagocytic Leukocytes is a Highly Dynamic Structure." European Journal of Cell Biology, vol. 66, no. 3, 1995, pp. 234-245.
Kim H., Park Y., Bradlow E., Ding M., "PIE: A Holistic Preference Concept and Measurement Model." Journal of Marketing Research, vol. 51, no. 3.

Research Impact and Media Mentions

"Street urchins of Shanghai", Global Times, Newspaper
"Chinese mainland releases first fair wealth ranking list", People's Daily Online, Web


Journal of Marketing Research, Editorial Board, January 2019 - Present
International Journal of Research in Marketing, Editorial Board, January 2017 - January 2019
Ideal China, Editor, January 2015 - Present
Tsinghua University Press
Customer Needs and Solutions, Editor, (www.cns2014.org), January 2014 - Present
Perspectives on Sustainable Growth, Editor, (www.springer.com/series/11935), January 2013 - Present
SpringerBriefs in Business, Editor, January 2013 - Present
Marketing Science, Editorial Board, January 2007 - January 2019
Journal of Business to Business Marketing, Editorial Board, January 2006 - January 2010
Journal of Marketing Science (Chinese), Editorial Board, January 2006 - January 2010
Production and Operation Management, Editorial Board, January 2003 - Present