1. Directory
  2. Research Faculty Directory
  3. Min Ding
  4. Update Profile

Min Ding

Color portrait of Min Ding

Professor, Bard Professor in Marketing, Affiliate Professor of Information Sciences and Technology

Department Marketing
Office Address 408 Business Building
Phone Number 814-865-0622
Email Address minding@psu.edu

Download Photo Personal Website


Min Ding is Bard Professor of Marketing at Smeal College of Business, and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His current work focuses on (1) Artificial Empathy, mainly based on video analytics and audio analytics, and is cross disciplinary in nature (computer science, engineering, psychology, biology, and marketing). (2) Fair Development (especially its implementation in commerce - Fair Wealth), a new conceptual framework he proposed as an alternative to Sustainable Development. (3) Logical Creative Thinking (LCT), a comprehensive ideation framework based on science and nature. (4) Matching systems, match the optimal solution for a given user in a holistic and pre-emptive way, (5) Near Term Disruptive Technologies (such as Autonomous Vehicle (and intelligent robots) decision systems (e.g., rights of robots); meat replacement; computer generated imageries and characters), and (6) Greater China Region, including its economic and culture development. He is also interested in intraperson game theory, incentive aligned data collection method, among others. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. of membership for the INFORMS Society for Marketing Science (ISMS).

He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.

He is a diehard trekkie.

Expertise

Please see http://www.planetding.org

Education

Ph D, Marketing (2nd concentration in healthcare management), University of Pennsylvania, 2001

Ph D, Molecular, Cellular, and Developmental Biology, The Ohio State University, 1996

BS, Genetics and Genetic Engineering, Fudan University, 1989

Courses Taught

MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 542 – New Prod Dev Mgmt (2)
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 496 – Independent Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

MKTG 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.

B A 597D – New Product Development & Sustainability (2)
Formal courses given on a topical or special interest subject which may be offered infrequently.

MKTG 497B – Sustainability for Consumers, Firms, and Societies (3)
This course will introduce the audience to the role of sustainability in business, such as innovation.

MKTG 296 – Independent Studies (variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

Selected Publications

Zhou Y., Lu S., Ding M., "Contour-as-Face (CaF) Framework: A Method to Preserve Privacy and Perception." Journal of Marketing Research, 2020
Ding M., "Logical Creative Thinking Methods." (Routledge), 2020
Xu J., Ding M., "Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare." Customer Needs and Solutions, 2019
Ding M., "Rethinking Chinese Cultural Identity - "The Hualish" as an Innovative Concept." (Springer), 2019
Lu S., Xiao L., Ding M., "Shasha Lu, Li Xiao, Min Ding (2016) A Video-Based Automated Recommender (VAR) System for Garments." Marketing Science, vol. 35, no. 3, 2016, pp. 484-510, pubsonline.informs.org/doi/10.1287/mksc.2016.0984
Jiang Q., Qian L., Ding M., "Fair Development in China." (Springer), 2016
Ding M., "Fair Wealth." Customer Needs and Solutions, vol. 2, no. 2, 2015, pp. 105-112
Ding M., "The Bubble Theory-Towards a Framework of Enlightened Needs and Fair Development." (Springer), 2014
Ding M., Xu J., "The Chinese Way." (Routledge), 2014
Xiao L., Ding M., "Just the Faces: Exploring the Effects of Facial Features in Print Advertising." Marketing Science, vol. 33, no. 3, 2014
Ding M., "Symbiotic Theorization,." Customer Needs and Solutions, vol. 1, 2014
Hauser J., Dong S., Ding M., "Self-Reflection and Articulated Consumer Preferences." Journal of Product Innovation Management, 2014, pp. 31(1), 17–32
Wu D. J., Ding M., Hitt L., "IT Implementation Contract Design: Analytical and Experimental Investigation of IT Value, Learning, and Contract Structure." Information Systems Review, 2013, pp. 24 (3), 877–882
Ding M., Eliashberg, Stremenrsch, "Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013
Ding M., Dong S., Eliashberg J., Gopalakrishnan A., "Innovation and Marketing." Portfolio Management in New Drug Development, (Springer), 2013
Ding M., Eliashberg, Stremenrsch, "Introduction to Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013
Xiao L., Kim H., Ding M., "An Introduction to Audio and Visual Research and Applications in Marketing." Review of Marketing Research, 2013, pp. 10, 213-253
Ding M., Hauser J., Dong S., Dzyabura D., Yang Z., Su C., Gaskin S., "Unstructured Direct Elicitation of Decision Rules." Journal of Marketing Research, vol. 48, no. 1, 2011, pp. 116-127
Dong S., Ding M., Grewal R. S., Zhao P., "Functional Forms of the Satisfaction–Loyalty Relationship." International Journal of Research in Marketing, vol. 28, no. 1, 2011, pp. 38-50
Songting, Ding M., Huber J., "A Simple Mechanism to Incentive Align Conjoint Experiments." International Journal of Research in Marketing, vol. 27, 2010, pp. 25-32
Lilien G. L., Bowman D., Ding M., Grewal R. S., Griffin A., Kumar V., Narayandas D., Peres R., Srinivasan R., Wang Q., "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters, vol. 21, 2010, pp. 287-299
Ding M., Ross B., Rao V., "Price as an indicator of Quality - Implications for Utility and Demand Functions." Journal of Retailing, vol. 86, no. 1, 2010, pp. 69-84
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012
Ding M., Park Y. H., Bradlow E., "Barter Markets for Conjoint Analysis." Management Science, vol. 55, no. 6, 2009, pp. 1003-1017
Ding M., Eliashberg J., "A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making." Management Science, vol. 54, no. 4, 2008, pp. 820-834
Grewal R. S., Ding M., "Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector,." International Journal of Research in Marketing, vol. 25, 2008, pp. 261-272
Park Y. H., Ding M., Rao V., "Eliciting Preference for Complex Products: A Web-Based Upgrading Method." Journal of Marketing Research, vol. 45, 2008, pp. 562-574
Ding M., "A Theory of Intraperson Games." Journal of Marketing, vol. 71, no. 2, 2007, pp. 1-11
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007
Park Y. H., Ding M., "An Incentive-Aligned Mechanism for Conjoint Analysis." Journal of Marketing Research, vol. 44, no. 2, 2007, pp. 214-223
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010.
Ding M., Cahoy D. R., "The Stakes Matter: Empirical Evidence of Hypothetical Bias in Case Evaluation and the Curative Power of Economic Incentives." St. John's Law Review, vol. 80, no. 4, 2006, pp. 1275-1305
Ding M., Eliashberg J., Huber J., Saini R., "Emotional Bidders ? An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction." Management Science, vol. 51, no. 3, 2005, pp. 352-364
Ding M., Grewal R. S., Liechty J. C., "Incentive-Aligned Conjoint Analysis." Journal of Marketing Research, vol. 42, 2005, pp. 67-82
Manchanda P., Wittink D. R., Ching A., Cleanthous P., Ding M., Dong X. J., Leeflang P., Misra S., Mizik N., Narayanan S., Steenburgh T., Wieringa J. E., Wosinska M., Xie Y., "Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry." Marketing Letters, vol. 16, 2005, pp. 293-308
Ding M., Cahoy D. R., "Using Experimental Economics to Peek into the Black Box of Jury Behavior: A Proposal for Jury Research Reform." Southern California Interdisplinary Law Journal, no. 14, 2005, pp. 31-66
Maranas C. D., Ding M., "Valuation and Design of Pharmaceutical R&D,." AIChE Journal, vol. 51, no. 1, 2005, pp. 198-209
Ding M., "Structuring the New Product Development Pipeline." Management Science, vol. 48, no. 3, 2002, pp. 343-363
Vandre D. D., Feng Y., Ding M., "Cell Cycle-Dependent Phosphorylation of Centrosomes: Localization of Phosphopeptide Specific Antibodies to the Centrosome." Microscopy Research & Technique, vol. 49, no. 5, 2000, pp. 458-466
Ding M., Feng Y., Vandre D. D., "Partial Characterization of the MPM-2 phosphoepitope." Experimental Cell Research, vol. 231, no. 1, 1997, pp. 3-13
Ding M., Vandre D. D., "High Molecular Weight Microtubule-Associated Proteins Contain O-linked-N-acetylglucosamine." Journal of Biological Chemistry, vol. 271, no. 21, 1996, pp. 12555-122561
Ding M., Robinson J. M., Behrens B. C., Vandre D. D., "The Microtubule Cytoskeleton in Human Phagocytic Leukocytes is a Highly Dynamic Structure." European Journal of Cell Biology, vol. 66, no. 3, 1995, pp. 234-245
Kim H., Park Y., Bradlow E., Ding M., "PIE: A Holistic Preference Concept and Measurement Model." Journal of Marketing Research, vol. 51, no. 3

Research Impact and Media Mentions

"Street urchins of Shanghai", Global Times, Newspaper
"Chinese mainland releases first fair wealth ranking list", People's Daily Online, Web

Editorships

Journal of Marketing Research, Editorial Board, January 2019 - Present
International Journal of Research in Marketing, Editorial Board, January 2017 - January 2019
Customer Needs and Solutions, Editor, (www.cns2014.org), January 2014 - Present
Marketing Science, Editorial Board, January 2007 - January 2019
Journal of Business to Business Marketing, Editorial Board, January 2006 - January 2010
Production and Operation Management, Editorial Board, January 2003 - Present