Min Ding
Professor, Bard Professor in Marketing, Affiliate Professor of Information Sciences and Technology
Department Marketing
Office Address 408 Business Building
Phone Number
814-865-0622
Email Address
minding@psu.edu
Min Ding

Professor, Bard Professor in Marketing, Affiliate Professor of Information Sciences and Technology
Department Marketing
Office Address 408 Business Building
Phone Number
814-865-0622
Email Address
minding@psu.edu
Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University, and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania, Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University, and B.S. in Genetics and Genetic Engineering from Fudan University.
His current scholarly interest are in three domains: Artificial Intelligence and its Application in Commerce (Deep Learning Methods; Artificial Empathy; Intraperson Game Theory; Artificial Decision; Prescriptive Recommenders; Matching Systems), Innovation (Logical Creative Thinking [LCT]; Incentive Alignment [IA]; Innovation in Medicine; Adoption of Near-Term Disruptive Technologies), and Human and Societal Development (The Bubble Theory [Fair Development, Fair Wealth, Enlightened Needs]; Hualish Culture [originated from the greater China region]).
He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).
He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.
He is a diehard trekkie.
Expertise
Please see http://www.planetding.org
Education
Ph D, Marketing (2nd concentration in healthcare management), University of Pennsylvania, 2001
Ph D, Molecular, Cellular, and Developmental Biology, The Ohio State University, 1996
BS, Genetics and Genetic Engineering, Fudan University, 1989
Courses Taught
MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 542 – New Prod Dev Mgmt (2)
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
MKTG 496 – Independent Studies (Variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
MKTG 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.
B A 597D – New Product Development & Sustainability (2)
Formal courses given on a topical or special interest subject which may be offered infrequently.
MKTG 497B – Sustainability for Consumers, Firms, and Societies (3)
This course will introduce the audience to the role of sustainability in business, such as innovation.
MKTG 296 – Independent Studies (variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Selected Publications
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010.