Professor, Bard Professor in Marketing, Affiliate Professor of Information Sciences and Technology
Min Ding is Bard Professor of Marketing at Smeal College of Business, and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).
His current work focuses on (1) Artificial Empathy, mainly based on analysis of video and audio data, and marrying the computer science and marketing disciplines. (2) Fair Development, a new conceptual framework he proposed as a replacement for Sustainable Development (The Bubble Theory, Min Ding, 2013, Springer). He posits firms should see the demand for Fair Development as business opportunities, and innovate accordingly and capture such values. and (3) China. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).
He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. of membership for the INFORMS Society for Marketing Science (ISMS).
He is the author of several books that include The Bubble Theory (2013, Springer), The Chinese Way (2014, Routledge), and The Enlightened, a novel.
He is a diehard trekkie.
Please see http://www.planetding.org
Ph D, Marketing (2nd concentration in healthcare management), University of Pennsylvania, 2001
Ph D, Molecular, Cellular, and Developmental Biology, The Ohio State University, 1996
BS, Genetics and Genetic Engineering, Fudan University, 1989
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012.
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007.
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010..
Research Impact and Media Mentions
Tsinghua University Press