Min Ding

Color portrait of Min Ding


Department Marketing
Office Address 408 Business Building
Phone Number 814-865-0622
Email Address minding@psu.edu

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Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT.

His current scholarly interest are in three domains: (1) Empathy and Decision Making (Artificial Empathy; Incentive Alignment [IA]; Theory of Intraperson Game), (2) Creativity and Innovation (Logical Creative Thinking [LCT]; Innovation in Medicine; Transformative Leaders and Firms), and (3) Human and Societal Development (The Bubble Theory [Fair Development, Fair Wealth, Enlightened Needs]; Hualish Culture [originated from the greater China region]). He is also actively exploring the intersection of these domains with digital intelligence and/or digital reality.

He is the Editor-in-Chief of Customer Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).

He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge; 2023, China Machine Press, Chinese ed), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.

He is a diehard trekkie.


His current work in marketing aims to develop tools with substantive value for practitioners, focusing on audio and visual data. He and his (former) students have developed face screening model for print advertising (Xiao and Ding, 2014, Marketing Science), Video-based Automated Recommender for garments (Lu, Xiao, and Ding, 2016, Marketing Science), Contour-as-Face method that balances privacy and perception in online settings such as dating sites (Zhou, Lu, and Ding, 2020, Journal of Marketing Research). Ongoing research projects include voiceprint for brands, voice-based empathetic methods, voice morphing, smart advertisement display system, and methods for understanding the innerworkings of deep learning models.

He received the Maynard Award in 2007 (Journal of Marketing), Davidson Award in 2012 (Journal of Retailing), and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010) (Journal of Marketing Research).


Ph D, Marketing (2nd concentration in healthcare management), The University of Pennsylvania, 2001

Ph D, Molecular, Cellular, and Developmental Biology, Ohio State University, 1996

BS, Genetics and Genetic Engineering, Fudan University, 1989

Courses Taught

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 597 – Special Topics (Variable)

MKTG 496 – Indep Studies (1)

MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

MKTG 542 – New Prod Dev Mgmt (2)
Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.

BA 500 – Mktg Mgmt (3)

MKTG 596 – Individual Studies (Variable)
Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.

B A 597D – New Product Development & Sustainability (2)
Formal courses given on a topical or special interest subject which may be offered infrequently.

MKTG 497B – Sustainability for Consumers, Firms, and Societies (3)
This course will introduce the audience to the role of sustainability in business, such as innovation.

MKTG 296 – Independent Studies (variable)
Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.

Selected Publications

Lu S., Kim H., Zhou Y., Xiao L., Ding M., "Audio and Visual Analytics in Marketing and Artificial Empathy." Foundations and Trends in Marketing, vol. 16, no. 4, 2022, pp. 421-493
Kim H., Wang Y., Ding M., "Brand Voiceprint." Customer Needs and Solutions, vol. 8, no. 4, 2021, pp. 123-136
Zhou Y., Lu S., Ding M., "Contour-as-Face (CaF) Framework: A Method to Preserve Privacy and Perception." Journal of Marketing Research, vol. 57, no. 4, 2020, pp. 617-639
Ding M., "Logical Creative Thinking Methods." (Routledge), 2020
Xu J., Ding M., "Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare." Customer Needs and Solutions, vol. 6, 2019, pp. 26–35
Ding M., "Rethinking Chinese Cultural Identity - "The Hualish" as an Innovative Concept." (Springer), 2019
Lu S., Xiao L., Ding M., "A Video-Based Automated Recommender (VAR) System for Garments." Marketing Science, vol. 35, no. 3, 2016, pp. 484-510, pubsonline.informs.org/doi/10.1287/mksc.2016.0984
Ding M., "Fair Wealth." Customer Needs and Solutions, vol. 2, no. 2, 2015, pp. 105-112
Kim H., Park Y., Bradlow E., Ding M., "PIE: A Holistic Preference Concept and Measurement Model." Journal of Marketing Research, vol. 51, no. 3, 2014
Hauser J., Dong S., Ding M., "Self-Reflection and Articulated Consumer Preferences." Journal of Product Innovation Management, 2014, pp. 31(1), 17–32
Ding M., "Symbiotic Theorization,." Customer Needs and Solutions, vol. 1, 2014
Xiao L., Ding M., "Just the Faces: Exploring the Effects of Facial Features in Print Advertising." Marketing Science, vol. 33, no. 3, 2014
Ding M., Xu J., "The Chinese Way." (Routledge), 2014
Ding M., "The Bubble Theory-Towards a Framework of Enlightened Needs and Fair Development." (Springer), 2014
Wu D. J., Ding M., Hitt L., "IT Implementation Contract Design: Analytical and Experimental Investigation of IT Value, Learning, and Contract Structure." Information Systems Review, 2013, pp. 24 (3), 877–882
Ding M., Eliashberg, Stremenrsch, "Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013
Ding M., Dong S., Eliashberg J., Gopalakrishnan A., "Innovation and Marketing." (Springer), 2013
Ding M., Eliashberg, Stremenrsch, "Introduction to Innovation and Marketing in Pharmaceutical Industry." (Springer), 2013
Xiao L., Kim H., Ding M., "An Introduction to Audio and Visual Research and Applications in Marketing." Review of Marketing Research, 2013, pp. 10, 213-253
Ding M., Hauser J., Dong S., Dzyabura D., Yang Z., Su C., Gaskin S., "Unstructured Direct Elicitation of Decision Rules." Journal of Marketing Research, vol. 48, no. 1, 2011, pp. 116-127
Dong S., Ding M., Grewal R. S., Zhao P., "Functional Forms of the Satisfaction–Loyalty Relationship." International Journal of Research in Marketing, vol. 28, no. 1, 2011, pp. 38-50
Songting, Ding M., Huber J., "A Simple Mechanism to Incentive Align Conjoint Experiments." International Journal of Research in Marketing, vol. 27, 2010, pp. 25-32
Lilien G. L., Bowman D., Ding M., Grewal R. S., Griffin A., Kumar V., Narayandas D., Peres R., Srinivasan R., Wang Q., "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters, vol. 21, 2010, pp. 287-299
Ding M., Ross B., Rao V., "Price as an indicator of Quality - Implications for Utility and Demand Functions." Journal of Retailing, vol. 86, no. 1, 2010, pp. 69-84
William R. Davidson Award, for the best paper published in the Journal of Retailing during the two previous years, 2012
Ding M., Park Y. H., Bradlow E., "Barter Markets for Conjoint Analysis." Management Science, vol. 55, no. 6, 2009, pp. 1003-1017
Ding M., Eliashberg J., "A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making." Management Science, vol. 54, no. 4, 2008, pp. 820-834
Grewal R. S., Ding M., "Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector,." International Journal of Research in Marketing, vol. 25, 2008, pp. 261-272
Park Y. H., Ding M., Rao V., "Eliciting Preference for Complex Products: A Web-Based Upgrading Method." Journal of Marketing Research, vol. 45, 2008, pp. 562-574
Ding M., "A Theory of Intraperson Games." Journal of Marketing, vol. 71, no. 2, 2007, pp. 1-11
Harold H. Maynard Award, for significant contribution to marketing theory and thought in Journal of Marketing, 2007
Park Y. H., Ding M., "An Incentive-Aligned Mechanism for Conjoint Analysis." Journal of Marketing Research, vol. 44, no. 2, 2007, pp. 214-223
Finalist, Paul E. Green Award, Journal of Marketing Research, 2006Finalist, O’Dell Award, Journal of Marketing Research, 2010.
Ding M., Cahoy D. R., "The Stakes Matter: Empirical Evidence of Hypothetical Bias in Case Evaluation and the Curative Power of Economic Incentives." St. John's Law Review, vol. 80, no. 4, 2006, pp. 1275-1305
Ding M., Eliashberg J., Huber J., Saini R., "Emotional Bidders ? An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction." Management Science, vol. 51, no. 3, 2005, pp. 352-364
Ding M., Grewal R. S., Liechty J. C., "Incentive-Aligned Conjoint Analysis." Journal of Marketing Research, vol. 42, 2005, pp. 67-82
Manchanda P., Wittink D. R., Ching A., Cleanthous P., Ding M., Dong X. J., Leeflang P., Misra S., Mizik N., Narayanan S., Steenburgh T., Wieringa J. E., Wosinska M., Xie Y., "Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry." Marketing Letters, vol. 16, 2005, pp. 293-308
Ding M., Cahoy D. R., "Using Experimental Economics to Peek into the Black Box of Jury Behavior: A Proposal for Jury Research Reform." Southern California Interdisplinary Law Journal, no. 14, 2005, pp. 31-66
Maranas C. D., Ding M., "Valuation and Design of Pharmaceutical R&D,." AIChE Journal, vol. 51, no. 1, 2005, pp. 198-209
Ding M., "Structuring the New Product Development Pipeline." Management Science, vol. 48, no. 3, 2002, pp. 343-363
Vandre D. D., Feng Y., Ding M., "Cell Cycle-Dependent Phosphorylation of Centrosomes: Localization of Phosphopeptide Specific Antibodies to the Centrosome." Microscopy Research & Technique, vol. 49, no. 5, 2000, pp. 458-466
Ding M., Feng Y., Vandre D. D., "Partial Characterization of the MPM-2 phosphoepitope." Experimental Cell Research, vol. 231, no. 1, 1997, pp. 3-13
Ding M., Vandre D. D., "High Molecular Weight Microtubule-Associated Proteins Contain O-linked-N-acetylglucosamine." Journal of Biological Chemistry, vol. 271, no. 21, 1996, pp. 12555-122561
Ding M., Robinson J. M., Behrens B. C., Vandre D. D., "The Microtubule Cytoskeleton in Human Phagocytic Leukocytes is a Highly Dynamic Structure." European Journal of Cell Biology, vol. 66, no. 3, 1995, pp. 234-245

Research Impact and Media Mention

"Street urchins of Shanghai", Global Times, Newspaper


Information Systems Research, Special Issue on Analytical Creativity, Co-Editor, (pubsonline.informs.org/page/isre/calls-for-papers), January 2023 - January 2025
Customer Needs and Solutions, Editor, (www.cns2014.org), January 2014 - Present
Perspectives on Sustainable Growth, Editor, (www.springer.com/series/11935), January 2013 - Present