Ning Zhong

Color portrait of Ning Zhong

Assistant Professor of Marketing, Assistant Professor of Marketing of Marketing

Department Marketing
Office Address 421 Business Building
Phone Number 814-867-4766
Email Address

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Ph D, Marketing, Emory University, 2019

MS, Industrial Engineering, Georgia Institute of Technology, 2011

MS, Management Science and Engineering, Shanghai Jiao Tong University, 2008

BS, Measurement Control Technology and Instruments, Shanghai Jiao Tong University, 2005

Courses Taught

MKTG 342 – Marketing Research (3)
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.

MKTG 555 – Mktg Models (3)
Topics in the model building approach to marketing decision making, focusing on current research issues.

MKTG 590 – Colloquium (1)
Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.

Selected Publication

Zhong N., Schweidel D. A., "Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model." Marketing Science, vol. 39, no. 4, 2020,