Qi Zhao
PhD Student, Marketing
Office Address 421A Business Building
Phone Number
814-865-4091
Email Address
qqz5132@psu.edu
Qi Zhao
PhD Student, Marketing
Office Address 421A Business Building
Phone Number
814-865-4091
Email Address
qqz5132@psu.edu
Qi (“Chee”) Zhao is a fifth-year Ph.D. candidate in Marketing at Smeal College of Business, Penn State University. Qi’s recent interests lie in leveraging emerging digital technologies (e.g., virtual reality and EEG) to enhance marketing effectiveness. As an empirical modeler, Qi devises Bayesian models to improve marketing strategies. His models provide refined insights into competitive market structure (STP) and donor relationship management. His recent works improve the popular Gaussian copula approach in addressing endogeneity bias to better assess marketing mix effects.
Education
MA, Statistics, Columbia University, 2019
BA, Economic Statistics and Risk Management, Southwestern University of Finance and Economics, 2017
Courses Taught
MKTG 474 – Marketing Analytics
Introduction to commonly used Marketing analytical tools such as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis and search analytics. This is a hands-on course and students will analyze real marketing situations using Marketing analytics software. Students also conduct a group project involving primary data collection and analysis.