Sara Loughran Dommer
Sara conducts research in the area of consumer behavior, with a particular focus on how individuals' self-concepts, identities, and relationships influence their behavior. Her research is published in Journal of Consumer Research and Journal of Consumer Psychology, among others. She serves on the Editorial Review Board at the Journal of Marketing Research. Sara also enjoys teaching Integrated Marketing Communications at both the undergraduate and graduate levels.
Ph D, Marketing, University of Pittsburgh, 2012
BS, Marketing, Pennsylvania State University, 2005
MKTG 422 – Adv/Sales Pro Mgmt (3)
Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
MKTG 534 – Integrated Mkt Com (2)
Provides the frameworks for thinking, tools, language, and skills for strategic management of integrated market communications.