Assistant Professor of Marketing
Sotires ("Sotos") is an Assistant Professor of Marketing who joined Penn State in the Fall of 2020. He received a Ph.D. in Business Administration (Marketing concentration) from the University of South Carolina. Sotos also has BS in Business Administration from the University of North Carolina at Chapel Hill.
Consumer responses to firm actions/involvement in digital environments; product and service failures; government interventions and regulations; product recalls; user-generated content; online communities; social media; the digitization of “offline” processes
Ph D, Business Administration (Marketing), University of South Carolina, 2020
BS, Business Administration (Marketing), University of North Carolina at Chapel Hill, 2015
MKTG 342 – Marketing Research (3)
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.