Veronica H. Villena

Color portrait of Veronica H. Villena

Assistant Professor

Department Supply Chain & Information Systems
Office Address 412 Business Building
Phone Number 814-863-2054
Email Address

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Veronica H. Villena is an assistant professor of supply chain and information systems in the Smeal Business School at Pennsylvania State University. Her research focuses on how companies engage their global supplier network to achieve economic, environmental, and social outcomes. She has worked with leading sustainability companies in the automotive, electronics, consumer product, and pharmaceutical sectors on how they can diffuse their environmental and social practices to their first-, second-, and third-tier suppliers. Her research explores the challenges companies face in cascading their environmental and social requirements to these upstream suppliers. It also provides insight into suppliers’ constraints in and reasons for not fulfilling such requirements. She received the 2019 Faculty Award for Sustainability from Smeal College of Business, which recognizes a faculty member for their extraordinary achievement and service in advancing Smeal’s sustainability goals in teaching, research, and outreach.

She is the recipient of both the 2019 Jack Meredith Best Paper award at the Journal of Operations Management and the 2016 Chan Hahn Best Paper Award at the Academy of Management Conference, Operations and Supply Chain Division. Her work has been published in a variety of prestigious journals, including Journal of Operations Management, Production and Operations Management, Journal of Management, Journal of Supply Chain Management, and Harvard Business Review. She is presently serving as an Associate Editor for the Journal of Operations Management. Dr. Villena's research papers can be accessed at

She received an MBA and a PhD in management from IE Business School. Before joining academia, Dr. Villena worked in several positions in manufacturing, purchasing, quality, and project management. Her experience as an auditor for SGS has enabled her to assess the process management of hundreds of multinational companies in various industries in Europe and Latin America.


Buyer-supplier relationships, Supply networks, Sustainable procurement


Ph D, Supply Chain Management, IE Business School, 2011

MBA, Operations Management, IE Business School, 2005

BS, Industrial Engineering, Universidad Nacional de Ingenieria, 2002

Courses Taught

SCM 406 – Strat Proc (3)
Analysis of strategic procurement in the supply chain. SCM 406 Strategic Procurement (3) SCM 406 provides an in-depth analysis of the procurement process and supplier management, with strong emphasis placed on managing a supplier base for both products and services. Elements examined include the strategic role of procurement in supply chains, the identification and evaluation of requirements, the strategic make-versus-buy decision, how to identify, evaluate, and select potential suppliers and conduct a post-purchase evaluation; and the impact of information technology on strategic procurement. Both theoretical and quantitative perspectives will be offered. In addition, the topics will be addressed from strategic, financial, and global perspectives. In light of these perspectives, the course objectives are to develop a comprehensive understanding of: (1) the supplier selection and evaluation process (2) the relationship between product design and the supplier base (3) the types of relationships that exist between buyers and sellers (4) the impact of information technology on strategic purchasing and supply management. Students will also develop skills in using quantitative tools to select and evaluate suppliers. This is the third of three prescribed foundation courses in the Supply Chain and Information Systems major.

SCM 820 – Strategic Procurement (4)
GE cohort

Selected Publications

Villena V. H., Gioia D., "A more Sustainable supply chain." Harvard Business Review, 2020
Villena V. H., "The missing link? The strategic role of procurement in building sustainable supply networks." Production and Operations Management, vol. 28, no. 5, 2019, pp. 1149–1172
Villena V. H., Choi T. Y., Revilla E., "Revisiting interorganizational trust: Is more always better or could more be worse?." Journal of Management, vol. 45, no. 2, 2019, pp. 752–785
Villena V. H., Gioia D., "On the riskiness of lower-tier suppliers: Managing sustainability in supply networks." Journal of Operations Management, vol. 64, 2018, pp. 65–87
This paper won the 2019 Jack Meredith Best Paper Award in Journal of Operations Management.
Villena V. H., Lu G., Gomez-Mejia L., Revilla E., "Is top management team-supply chain manager interaction the missing link? An analysis of risk-bearing antecedents for supply chain managers." International Journal of Production and Operations Management, vol. 38, no. 8, 2018, pp. 1640–1663
Villena V. H., Craighead C., "On the same page? How asymmetric buyer-supplier relationships affect opportunism and performance.." Production and Operations Management, vol. 26, no. 3, 2017, pp. 491-508
Villena V. H., Choi T. Y., Revilla E., "Managing the dark side of collaborative buyer-supplier relationships." Supply Chain Management Review, vol. November-December, 2015, pp. 50-55
Salvador F., Villena V. H., "Suppliers integration and NPD outcomes: Conditional moderation effects of modular design competence." Journal of Supply Chain Management, vol. 49, no. 1, 2013, pp. 87-113
An earlier version of this paper was a finalist for the 2012 Chan Hahn Best Paper Award at the Academy of Conference, Operations Management Division
Revilla E., Villena V. H., "Knowledge integration taxonomy in buyer-supplier relationship: Trade-offs between innovation and efficiency." International Journal of Production Economics, vol. 140, 2012, pp. 854-864
Villena V. H., Revilla E., Choi T. Y., "The dark side of collaborative buyer-supplier relationships: A social capital perspective." Journal of Operations Management, vol. 29, no. 6, 2011, pp. 561-576
This paper was chosen as a finalist for the Student Paper Competition in two conferences: The 2010 POMS Conference (College of Supply Chain Management) and the 2010 Academy of Management Meeting (Operations Management Division)
Villena V. H., Gomez-Mejia L., Revilla E., "The decision of the supply chain executive to support or impede supply chain integration: A behavioral agency perspective." Decision Science Journal, vol. 40, no. 4, 2009, pp. 635-665
This paper was chosen as one of the 2009 Best Paper Award Finalist at Decision Sciences Journal


Journal of Operations Management, Associate Editor, August 2018 - Present
Journal of Supply Chain Management, Editorial Board, September 2013 - Present
Production and Operations Management, Editorial Board, April 2013 - Present
Journal of Business Logistics, March 2013 - Present
Ad-hoc Reviewer
Desicion Sciences Journal, March 2011 - Present
Ad hoc reviewer