Wenlan Yu is a Ph.D. candidate in Quantitative Marketing with an industrial background in Product Management. Her research focuses on developing theory-driven, prescriptive AI models to advance research on product innovation and customer analytics.

Education

Ph D, Marketing, The Pennsylvania State University, 2026

MS, Business Analytics, The University of Hong Kong, 2018

BA, Economics, Peking University, 2017

BA, Journalism, Peking University, 2017