Carrie H. Marcinkevage
Director and Senior Lecturer of MBA
Department Risk Management
Office Address 022 BUSINESS BUILDING
Phone Number
814-863-5308
Email Address
chm12@psu.edu
Carrie H. Marcinkevage
Director and Senior Lecturer of MBA
Department Risk Management
Office Address 022 BUSINESS BUILDING
Phone Number
814-863-5308
Email Address
chm12@psu.edu
Carrie Marcinkevage, Ph.D., is the Constituent Relationship Management (CRM) Strategy Director at the Smeal College of Business at the Pennsylvania State University. Following a corporate career in management consulting, she led the business school’s residential MBA and graduate programs. Seeing a need for deeper stakeholder engagement in those programs, she experimented with CRM processes and systems early in higher education use, starting with Enrollment Management Systems in 2005 and moving to Salesforce CRM in 2010. Her interest led to a Ph.D. focused on critical success factors for higher education CRM strategy and adoption. She now leads the strategy for aligning people, processes, and technology to optimize our “return on relationship” for our simultaneous and lifelong university constituent relationships. Carrie received her Ph.D. at Penn state, an M.S. in Organizational Dynamics at the University of Pennsylvania, and a dual bachelor’s degree in Policy and Management Studies and Philosophy from Dickinson College.
Expertise
CRM in higher education, appreciative inquiry, plagiarism in admissions documents
Education
Ph D, Workforce Education and Development: CRM Critical Success Factors in Higher Education, Pennsylvania State University, 2020
Ph D, Organization Development (Higher Education CRM), Penn State, 2020
MS, Organizational Dynamics, University of Pennsylvania, 2001
BS, Policy & Management Studies & Philosophy, Dickinson College, 1993
Courses Taught
MIS 446 – It Bus Strat (3)
Provide student with broad understanding of global information systems utilization and management in modern organizations.
PSU 006 – First-Year Seminar Business (1)
Facilitate student's adjustment to the high expectations, demanding workload, increased academic liberties, and other aspects of the transition to college life.
MGMT 451W (3)
B A 595 – Internship (1)
Supervised off-campus, nongroup instruction, including field experiences, practicums, or internships. Written and oral critique of activity required.