Carrie Hancock Marcinkevage

Color portrait of Carrie Hancock Marcinkevage

CRM Strategy Team Lead, MBA & MOL Managing Director, Office of Professional Graduate Programs

Office Address 220M Business Building
Phone Number 814-863-0474
Email Address

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Carrie Marcinkevage is currently serving a two-year role as lead for developing and implementing Smeal's Customer Relationship Management (CRM) strategy. This role aligns with her current PhD dissertation work on Appreciative Inquiry and CRM Strategy in Higher Education.

Carrie's role as Penn State Smeal MBA & MOL Managing Director involves overseeing the strategic and operational leadership of the full-time Penn State Smeal MBA program. During the CRM project through June 2020, the operational work of the programs is being led by the directors of admissions, student services, career services, and employer relations.

Carrie came to Smeal from thirteen years in the management consulting and training industry, focusing on organizational leadership of people, projects, and technology. She has traversed many organizational roles including marketing and brand management, training, instructional design, software development, and project management.

Through her consulting, design, and instructional roles Carrie has worked with such companies as Boeing, GlaxoSmithKline, Wyeth, Allergan, Merck, Sprint, Verizon, Matsushita/Panasonic, Philips, Schlumberger, Siemens, EDS, SAP, Veritas, and the US Postal Service. Her content experience includes strategic leadership, project processes and management, team leadership, organizational influence, conflict engagement, change leadership, coaching and performance, and leadership competency assessment and development.

Carrie received her MS in Organizational Dynamics at the University of Pennsylvania with a background of dual degrees in Policy and Management Studies and Philosophy from Dickinson College. She is currently pursuing her PhD at Penn State in Workforce Education and Development, focusing on Appreciative Inquiry research into Customer Relationship Management (CRM) strategy in higher education.


Appreciative Inquiry
Customer Relationship Management (CRM) Strategy
Technology Management (Certified Salesforce Administrator)
Ethics in Higher Education, particular focus on admissions ethics
Leadership Development


MS, Organizational Dynamics, University of Pennsylvania, 2005

Courses Taught