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Constituent Relationship Management (CRM)

Smeal College of Business
The Pennsylvania State University
011M Business Building
University Park, PA 16802
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The Constituent Relationship Management (CRM) team works as a "center of excellence" to support the Smeal College of Business' strategy for optimizing it constituents' relationships and engagement with Smeal and one another. Working with our people, processes, and technologies, we help create great ties among applicants, students, alumni, employers, partners, and many other stakeholders.