Eric Y. Lee
Assistant Professor in Management & Organization
Eric Lee is an Assistant Professor of Management and Organization at the Smeal College of Business. Prior to joining Smeal, Eric worked in the entertainment industry as a recording artist and a startup founder, and also worked in consulting and international business development.
Ph.D., Business Administration, Strategy and Entrepreneurship, The University of Georgia, 2021
MBA, Marketing and Finance, Yonsei University, 2016
BM, Professional Music (Songwriting), Berklee College of Music, 2002
MGMT 481 – Global Str Mgmt (3)
With increasing competition around the globe, companies today confront an increasing array of choices regarding geographic markets, locations for key activities, ways of organizing businesses, operations, and processes for managing across borders. This course provides a broad exploration of new business models developed for competing in the global marketplace. It discusses the evidence, concepts and models for understanding the strategic issues facing executives nowadays and their impacts on company performance. In particular, it investigates various aspects of corporate level and business level strategy dealing with opportunities and challenges in the global competitive environment. It considers the dynamics in the global business environment and addresses key strategic decisions that influence firm growth and competitive advantages.The aim of this course is to prepare students to manage effectively in today's interconnected world by understanding this changing environment, principles of global strategy, and the relation between global strategy and organization. Students will develop strategic thinking capabilities and apply analytical tools and frameworks for understanding key factors influencing decision making in today's interconnected world. The course builds on insights from prior business courses in accounting, marketing, finance, organizational behavior, strategy, and international management. Learning will take place through lectures, in-class activities, case discussion, simulation, and group project and presentations.