Education
Ph D, Marketing, Erasmus University Rotterdam, 2003
MA, Marketing, University of Ghent, 1998
BA, Marketing, Katholieke Universiteit Leuven, 1997
Courses Taught
MKTG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
MKTG 571 – Marketing Strategy (2)
Examines business-level marketing issues and solutions to problems in competitive business environments.
MTKG 450 – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
Selected Publications
Srinivasan R., Wuyts S., Mallapragada G., "Corporate Board Interlocks and New Product Introductions." Journal of Marketing, vol. 82, no. 1, 2018.
Wuyts S., Rindfleisch A., Citrin A., "Outsourcing customer support: the role of provider customer focus." Journal of Operations Management, vol. 35, 2015.
Geyskens I., Gielens K., Wuyts S., "United we stand: The impact of buying groups on retailer productivity." Journal of Marketing, vol. 79, no. 4, 2015.
Wuyts S., Dutta S., "Benefiting from alliance portfolio diversity -- the role of past internal knowledge creation strategy." Journal of Management, 2014.
Raassens N., Wuyts S., Geyskens I., "The performance implications of outsourcing customer support to service providers in emerging versus established economies." International Journal of Research in Marketing, vol. 31, no. 3, 2014.
Editorships
International Journal of Research in Marketing, Associate Editor, January 2019 - Present
Journal of Marketing, Associate Editor, July 2018 - Present
Journal of the Academy of Marketing Science, Associate Editor, September 2017 - Present