Dr. Wreetabrata (Wreeto) Kar is an Assistant Professor of Marketing at the Smeal College of Business, The Pennsylvania State University. His research lies at the intersection of artificial intelligence, quantitative marketing, and causal inference. He develops statistical and machine learning methods to help firms make better marketing decisions and studies applications in digital platforms, business-to-business markets, sales organizations, online reviews, and generative AI.

His research has been published in leading academic journals, including Marketing Science, Production and Operations Management (POMS), and the Journal of the American Statistical Association (JASA). Prior to joining Penn State, Dr. Kar served on the faculty at the University at Buffalo and Purdue University and worked as a Research Scientist at Adobe. He received his Ph.D. in Marketing from the University of Rochester.

Expertise

Artificial Intelligence in Marketing, Digital Platforms and Marketplaces, Sales Management, Business-to-Business Marketing, Quantitative Marketing, Causal Inference, Machine Learning

Education

PhD, Marketing (Applied Statistics), University of Rochester, 2015