Shreya Kankanhalli

Color portrait of Shreya Kankanhalli

Assistant Professor

Department Marketing
Office Address 437 Business Building
Email Address

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Shreya Kankanhalli conducts randomized field experiments and econometric analyses to investigate firm strategies and consumer behavior in emerging markets. Substantively, her current research focuses on how traditional small-scale retail firms can modernize and adopt digital technologies.


Ph.D. in Business Administration, Marketing, Stanford University, 2021

MSc., Economics, London School of Economics and Political Science, 2016

BA (Hons.), Economics, Cambridge University, 2015

Courses Taught

MKTG 450W – Marketing Strategy (3)
Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

Selected Publications

Anderson S. J., Iacovone L., Kankanhalli S., Narayanan S., "Modernizing Retailers in an Emerging Market: Investigating Externally-focused and Internally-focused Approaches." Journal of Marketing Research, 2021,
Narayan V., Kankanhalli S., "The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India." Journal of Marketing, vol. 85, no. 6, pp. 63-82,