Yi-Jen (Ian) Ho

Color portrait of Yi-Jen (Ian) Ho

Assistant Professor of Supply Chain & Information Systems

Office Address 465 Business Building
Phone Number 814-865-0678
Email Address ian.ho@psu.edu

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Yi-Jen (Ian) Ho is an assistant professor of Supply Chain and Information Systems at the Smeal College of Business, Pennsylvania State University. He received his Ph.D. in Information Systems at The Paul Merage School of Business at The University of California, Irvine. He is mainly interested in understanding the impacts of information technologies on consumer choice. His current research focuses on the areas of social media, mobile and location-based technologies in digital markets.

Expertise

Location-based services, social media and mobile technologies

Education

Ph D, Information Systems, University of California, Irvine, 2016

MS, Management Information Systems, University of Arizona, 2008

BS, Management Information Systems, National Central University, 2003

Courses Taught

MIS 441 – Bus Intelligence (3)
Firms now have more data than ever generated from transaction processing systems, internal and external documents, and online activities such as web sites, shopping experiences, emails, and social networks. The challenge is to apply IS-supported tools and techniques to extract value from such data to support competitive strategies. This course will examine the complexities of data mining and the tools and techniques companies are using today to extract information from this data. Topics include Data Extraction and Preparation, Data Mining, Text and Web Mining, Social Network Analysis, Recommendation Systems, and Mobile and Location-based Business Analytics. Software tools will be used to support and apply concepts learned in the class including Rapid Miner and Gephi.

Selected Publications

Ho Y., Ho Y., Tan Y., "Online Cash-back Shopping: Implications for Consumers and e-Businesses." Information Systems Research, vol. 28, no. 2, 2017, pp. 250–264, pubsonline.informs.org/doi/abs/10.1287/isre.2017.0693.
Dewan S., Ho Y., Ramasprasad J., "Popularity or Proximity: Characterizing the Nature of Social Influence in an Online Music Community." Information Systems Research, vol. 28, no. 1, 2017, pp. 117-136, pubsonline.informs.org/doi/abs/10.1287/isre.2016.0654.
Chen H., Li X., Chou M., Ho Y., Tseng C., "Using Open Web APIs in Teaching Web Mining." IEEE Transactions on Education, vol. 52, 2009, pp. 482-490.